Job Description
Company description Company profile: At Spark Foundry, we bring HEAT to brands: Higher Engagement, Affinity, and Transactions. Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuel our startup spirit, while the unrivalled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients. Overview About the Role We are looking for a data-driven and performance-oriented professional to join our team as a Manager – Performance Media. This role will be responsible for planning, executing, and optimizing digital performance campaigns across platforms to drive measurable business outcomes for leading brands. Responsibilities Key Responsibilities Manage end-to-end execution of performance marketing campaigns across platforms such as Google Ads, Meta Ads, DV360, LinkedIn, and other digital channels Drive campaign optimization across KPIs including CTR, CPC, CPA, ROAS, conversions, and revenue growth Develop audience targeting, retargeting, bidding, and budget allocation strategies to maximize campaign performance Monitor campaign pacing, troubleshoot delivery issues, and ensure smooth execution across platforms Analyze campaign data and generate actionable insights and performance recommendations Prepare and present campaign reports, dashboards, and client reviews Collaborate with internal teams including strategy, analytics, creative, and activation for integrated campaign delivery Manage client communication and provide strategic recommendations to improve business outcomes Mentor and guide junior team members within the performance team Stay updated with platform updates, industry trends, and emerging digital performance solutions Additional information Eligibility Criteria 4–7 years of relevant experience in Performance Marketing / Performance Media Prior experience in media agencies or digital-first environments preferred Required Skills Hands-on expertise in: Google Ads Meta Ads Manager DV360 / Programmatic platforms LinkedIn Ads and other performance channels Strong understanding of: Campaign optimization Conversion tracking & attribution Audience segmentation & retargeting Bid strategies and budget management Strong analytical and reporting skills Proficiency in Excel, Google Analytics, and reporting dashboards/tools Excellent stakeholder and client management abilities
Key Responsibilities Manage end-to-end execution of performance marketing campaigns across platforms such as Google Ads, Meta Ads, DV360, LinkedIn, and other digital channels Drive campaign optimization across KPIs including CTR, CPC, CPA, ROAS, conversions, and revenue growth Develop audience targeting, retargeting, bidding, and budget allocation strategies to maximize campaign performance Monitor campaign pacing, troubleshoot delivery issues, and ensure smooth execution across platforms Analyze campaign data and generate actionable insights and performance recommendations Prepare and present campaign reports, dashboards, and client reviews Collaborate with internal teams including strategy, analytics, creative, and activation for integrated campaign delivery Manage client communication and provide strategic recommendations to improve business outcomes Mentor and guide junior team members within the performance team Stay updated with platform updates, industry trends, and emerging digital performance solutions