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Job Description
What You’ll Do:
Nue is redefining revenue architecture for modern companies. As Salesforce sunsets CPQ and struggles to stabilize Revenue Cloud Advanced, the market is actively searching for a new system of record. Nue is uniquely positioned to capture this shift. We are in a time-sensitive market window: system integrators and ecosystem partners are making platform decisions now. Our early traction proves the opportunity is real—but we need to scale it quickly and intentionally.
You will build and scale Nue’s partner demand engine from the ground up—turning our ecosystem into a primary source of pipeline, influence, and market credibility and turn partner momentum into revenue.
Responsibilities:
Build the partner marketing engine
- Define and operationalize Nue’s partner marketing strategy across all partner types:
- System Integrators (implementation + referral)
- ISV partners (co-sell + referral)
- Referral-only partners (PE, analysts, consultants)
- Create clear positioning and messaging for each partner motion
- Develop an Ideal Partner Profile (IPP) framework for scaling the right relationships
Turn partners into a pipeline channel
- Design and launch co-marketing programs that drive real pipeline, not just awareness:
- Joint campaigns with SIs targeting CPQ migration
- Co-branded content and POVs
- Partner-led demand generation plays
- Activate referral partner motions (especially PE, analysts, consultants) as a scalable pipeline source
- Partner closely with Sales and Partnerships to track sourced and influenced revenue
Activate SI momentum
- Build campaigns specifically targeting Salesforce CPQ displacement
- Enable SIs to:
- Position Nue in-market
- Bring Nue into deals earlier
- Build credibility with their customer base
- Create repeatable GTM plays SIs can run independently over time
Build the partner content & brand layer
- Develop partner-facing and co-branded content, including:
- Migration narratives (Salesforce → Nue)
- Customer proof points and joint case studies
- Playbooks, pitch decks, and campaign kits
- Launch joint events, webinars, and thought leadership initiatives
- Leverage partner audiences to expand Nue’s reach and authority
Own cross-functional alignment
- Work closely with:
- Partnerships → to prioritize partners and motions
- Sales → to align on pipeline and deal support
- Content → to fuel campaigns and narratives
- Product → to align on ISV integrations and co-sell readiness
- Bring structure and clarity to a currently fragmented partner motion
What Success Looks Like:
- Clear partner segmentation and GTM strategy across SI, ISV, and referral partners
- Launched repeatable co-marketing programs with top partners
- Measurable increase in:
- Partner-sourced pipeline
- Partner-influenced deals
- Activation of referral partner channel as a consistent pipeline driver
- Strong co-branded presence in-market (content, events, campaigns)
- SIs independently bringing Nue into deals earlier and more often
What You'll Bring:
- You’ve built or scaled partner/co-marketing programs in a B2B SaaS environment
- Experience with Salesforce ecosystems and working ISVs and SI’s
- You understand how to turn partnerships into real pipeline, not just logos
- You’re comfortable operating in zero-to-one environments—nothing is fully built yet
- You think in systems and repeatable motions, not one-off campaigns
- You’re highly cross-functional and can align multiple stakeholders without formal authority
- You move fast and recognize when a market window is time-sensitive and high stakes