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Job Description
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Job Description
Key accountabilities and responsibilities
E-commerce Strategy and Business Management
- Develop mid- to long-term strategies, annual business plans, and budgets for the company’s e-commerce channels.
- Formulate growth strategies based on market dynamics, platform rules, and the competitive landscape, and ensure effective execution.
- Break down sales targets, monitor business performance, and ensure the achievement of revenue, profit, and market share goals.
Platform and Customer Management
- Lead business cooperation and operational management across major e-commerce and pharmaceutical vertical platforms.
- Expand and maintain relationships with key platform customers, driving annual framework agreements, resource acquisition, and joint business plan execution.
- Manage major promotional campaigns, platform traffic resources, media investments, and sales performance during key commercial events.
Sales Operations and Data Management
- Oversee product listing, pricing strategy, inventory coordination, promotional rhythm, and expense efficiency.
- Build and optimize sales analytics systems to track key metrics such as traffic, conversion rate, average order value, and repurchase rate.
- Continuously improve product mix, investment strategy, and operating efficiency based on data insights.
Cross-functional Collaboration
- Work closely with Marketing, Medical, Legal, Compliance, Supply Chain, and Digital teams to drive key initiatives.
- Coordinate critical processes including product launches, content review, promotional campaigns, and fulfillment support.
- Strengthen collaboration between brand marketing and e-commerce conversion to improve consumer reach and sales performance.
Team Leadership and Organization Development
- Build and lead the e-commerce sales and operations team, with clear roles, responsibilities, and performance objectives.
- Coach and develop team capabilities in platform operations, data analysis, customer management, and project execution.
- Foster a high-performing, collaborative, and results-driven team culture.
Compliance and Risk Control
- Ensure e-commerce operations comply with pharmaceutical industry regulations, platform rules, and internal company compliance requirements.
- Identify and manage business risks related to pricing, promotional claims, campaign mechanisms, and customer cooperation.
- Promote a strong compliance mindset and effective risk management practices within the team.
Skills
- Strong understanding of major e-commerce platform operations, digital marketing tactics, and data analytics methodologies.
- Strong capabilities in platform negotiation, customer management, business planning, and resource integration.
- Solid understanding of traffic operations, conversion optimization, promotional planning, and expense management.
- Strong results orientation and commercial acumen.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Strong problem-solving and execution capabilities.
- Able to thrive in a fast-paced business environment and travel when necessary