Media Manager

Key Responsibilities:

• Develop and execute media strategies tailored based on business
• Plan, manage, and optimize multi-channel media campaigns to drive awareness and talkability
• Lead media planning and guide counterpart operation, including budget allocation, publisher mix, and performance tracking
• Own and grow brand presence on Douyin (DY) and Xiaohongshu (RED) through media co-op
• Collaborate with brand, comms, and IT teams to deliver high-performing campaigns
• Analyze campaign data and user behavior to continuously optimize performance

Requirements:

• 3+ years of experience in digital marketing, media planning, or ABM-related roles
• Proven experience in media planning and campaign management across digital channels
• Hands-on experience with Douyin (DY) and Xiaohongshu (RED) marketing, including content strategy and platform mechanics
• Data-driven mindset with strong analytical and optimization skills
• Excellent communication and cross-functional collaboration abilities

Preferred Qualifications:

• Experience in social marketing or paid media optimization
• Familiarity with Yuntu/Lingxi/Juguang/Huahuo
• Experience working with Chinese digital ecosystems and platforms