SEO Content Specialist - Korea

What you’ll do (responsibilities)

Naver Content & Ecosystem

• Take full ownership of Canva's Naver Blog as a core organic content channel, with end-to-end responsibility for editorial quality, consistency, and performance
• Build and maintain a strategically driven editorial calendar informed by keyword research, audience intent, and Naver platform dynamics, with the goal of improving visibility and rankings on Naver
• Plan, write, edit, and publish high-quality Korean-language content that is optimised for Naver discovery while remaining genuinely valuable for users
• Expand Canva's organic content presence beyond the Naver Blog by activating and adapting content for other relevant Naver surfaces such as Naver Café, Naver Knowledge iN, and Naver video formats
• Actively manage and engage with comments and community interactions on Naver to strengthen credibility and user trust
• Track Naver content performance and visibility, using insights to continuously refine editorial strategy and planning

Website Content & Optimization

• Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
• Identify and prioritise high-opportunity keywords and content gaps to grow Canva's traffic share in the Korean market
• Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
• Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)
• Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
• Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
• Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality

Collaboration & Strategic Partnership

• Work closely with the wider Korea SEO team to align on goals, priorities, and SEO best practices that drive growth
• Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production
• Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
• Contribute local market intelligence and user insights that inform content priorities and opportunity identification
• Build relationships across functions to understand how your content work supports broader country initiatives

Navigating the Evolution of Search & Discovery

• Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)
• Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
• Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
• Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
• Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends

Copywriter Team Building & Management

• Build and manage a pool of freelance copywriters to scale content production while maintaining quality standards
• Hire, onboard, and train copywriters on Canva's brand voice, SEO requirements, and content standards for the Polish market
• Create clear content briefs that guide copywriters to deliver high-quality, on-brand content efficiently
• Provide constructive feedback and coaching to help copywriters improve their work and grow their understanding of SEO and Canva's needs
• Empower copywriters to take ownership of their content areas while maintaining accountability for quality and deadlines
• Develop a quality assurance process to ensure all freelance-produced content meets Canva's standards before publication
• Foster collaborative relationships with copywriters, creating an environment where they feel supported and motivated to do their best work

AI-Powered Efficiency

• Leverage AI tools to enhance research, content drafting, and workflow efficiency
• Identify inefficiencies in existing workflows and lead improvements through AI-driven solutions
• Explore and evaluate new AI tools, sharing successful practices and strategies with the wider team

 

Core Skills & Experience

• Native or near-native proficiency in Korean with business-level English
• Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes
• Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
• Deep understanding of Naver's content formats and preferences, including headings, structure, readability, and narrative flow
• Experience with editorial calendar planning and management based on keyword research, audience intent, and Naver platform insights
• Experience managing, guiding, or supervising other writers or freelancers (content quality oversight, providing feedback, coaching for improvement)
• Experience with publishing content in a CMS (content management system)
• Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy
• Familiarity with Google & Naver SEO tools like Ahrefs, Semrush, BlackKiwi, or similar platforms (bonus!)
• Experience using web analytics tools to understand how users engage with content and to measure content performance
• High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
• Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities

Cultural & Market Intelligence

• Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
• Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
• Ability to identify opportunities specific to your market that may not be obvious from a global perspective

Collaboration & Communication

• Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication
• Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture
• Willingness to give and receive feedback constructively, always aiming to improve quality and impact

Future-Oriented & Adaptable Mindset

• Business-driven: you think beyond content for content's sake — you understand how organic traffic connects to conversion and revenue, and use that lens to prioritise what you work on
• Commercially curious: you naturally factor CRO principles into how you structure, write, and optimise content — from headline framing to page layout to calls to action
• You set your own bar high: you define success in outcomes, not outputs, and hold yourself accountable to results that move the needle for the Korean market
• Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn
• Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
• Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge
• Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals
• Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction

Preferred Qualifications

• Prior experience in SEO strategy development and planning
• Hands-on experience running or owning a Naver Blog or a similar owned content channel
• Experience with other Naver content surfaces such as Naver Café, Naver Knowledge iN, or Naver video formats (e.g. Clip, TV)
• Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the search landscape

The A-Player Standard

We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.

What "A-Player" means in this role:

• Strategic thinker: You define what should be done and why (not just execute)

• Relationship builder: You make collaboration easy and productive

• Problem solver: You're resourceful and resilient when challenges arise

• Data-driven: You use insights to drive decisions and demonstrate impact

• Ownership mindset: You act like it's your business, not just your job

• Growth-oriented: You're constantly learning, adapting, and improving