Senior Brand & Category Manager - Dominican Republic

Are you ready to take ownership of the Dominican Republic’s most iconic dairy brand in a dynamic and high-growth market?

We are looking for a commercially driven and strategically minded Senior Brand & Category Manager to lead the ambitious growth agenda for our Milex brand. This is a high-impact role where you will shape the brand strategy, accelerate category growth, and drive commercial execution in close collaboration with local and global stakeholders.

You will join our local Arla team in the Dominican Republic and report directly to the Country Director.

How you will make an impact

In this role, you will lead the strategic direction of our Milex brand and also drive category development initiatives that enables sustainable growth for the category and for Arla Foods.

Success in this position comes through excellent stakeholder management, influence, collaboration, and strategic leadership rather than direct people management. You will work cross-functionally with local and global partners and colleagues to create alignment, build momentum, and deliver measurable results.

You will

• Translate consumer, shopper, and market insights into clear business priorities and growth initiatives.
• Strengthen brand equity through impactful ATL and BTL campaigns, including positioning, agency briefing, and media planning.
• Drive both strategic and tactical growth initiatives around portfolio management, pricing, innovation, P&L optimization etc.
• Build strong partnerships with internal and external stakeholders to ensure best-in-class execution.
• Contribute as a proactive, high-performing team player in a fast-paced commercial environment.

Key Responsibilities

• Own and execute the brand strategy for Milex.
• Deliver category growth in line with commercial and financial targets.
• Develop and implement annual brand and category plans within your area of responsibility.
• Partner closely with our local distribution partner to drive collaboration, execution excellence, and strong growth alignment.
• Develop full marketing mix communication assets required in line with strategy.
• Take ownership of monthly sales forecasting for the coming 18 months for your portfolio of products.
• Conduct regular market visits to identify opportunities, monitor execution, and gather new insights.

What We are Looking For

We are seeking a commercially sharp and action-oriented marketing professional with a passion for brand building and category growth

• 8+ years of experience in brand and/or category management within FMCG, with a proven track record of building strong brands and driving commercial growth
• Strong business acumen paired with a growth-oriented mindset
• Strategic thinking combined with a hands-on, execution-driven approach
• Ability to translate insights into actionable growth initiatives
• Excellent stakeholder management and influencing skills in complex, cross-functional environments
• Fluent in Spanish and English, with a Master’s degree in Marketing, Business, or a related field

Would you like to join us?

Please apply as soon as possible as we will conduct interviews ongoing. For questions, please contact Country Director, Steffen Soerensen [email protected].

Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about. 

 
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