Brand Manager (Media and E-Commerce)

Job Description:

TW Media Strategy development:

• Lead full‑funnel media strategy development and holistic planning for a portfolio of brands and a range of target segments across online and offline media channels and in TW markets

• Identify local breakthrough testing opportunities, lead pilot design, and scale winning approaches across brands and categories

EC Performance Marketing:

• Define and lead performance marketing strategies for all brands, leveraging cutting‑edge retailer media, MarTech/AdTech solutions, and in‑market capabilities

• Oversee EC media/ brand performance and guide the brands to define the right media budget allocation, smart choices and execution tactic to achieve the best media results

• Partner closely with brand and sales teams to deliver high‑impact EC brand campaigns that maximize both brand and sales outcomes

External strategic partnerships:

• Build strong, future‑looking partnerships with agencies, media vendors, tech partners and data providers to deliver breakthrough brand activations and annual negotiation 

• Maintain high level joint partnership with e-retailers to co-create innovative idea and solution (e.g., data, CRM, digital media capability)

Media/ EC Capability Building:

• Create and scale media/ EC marketing capability toolkits, best‑in‑class practices, and cross‑brand learning reapplication

Media stewardship and governance:

• Oversee and manage the processes related to directing, influencing or monitoring the actions of agencies to ensure business objectives are met in line with the contractual agreement and in a manner consistent with laws and P&G policies. Define the regional media proof of performance process in alignment with global guideline, execute risk-based governance, monitor compliance and address risks

Skills:

Developing Partnerships; Data Analytics; Teamwork; Business Drivers

Qualification:

• 3-10 years of experience in media or EC role, with proven success in leading media strategy and EC campaign planning.
• Proven ability to lead teams, inspire cross‑functional partners, and continuously self‑upskill in EC and digital innovation.
• Strong business judgment in navigating complex e-retailer and media environments to drive innovation.
• Ability to influence and engage internal and external stakeholders through data-driven insights and strategies.
• Strong analytical skills and collaborative mindset to build relationships across team and leaders.
• Passion for understanding business context and shopper behavior to inform better decision.

This is important to note: 

P&G is an equal opportunity employer, we value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV/AIDS status, or any other legally protected factor.