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Manager, Campaigns
Hong Kong, Hong KongPosted 2 weeks ago
Full-timeremoteMid-Senior Level
Job Description
- Own the end-to-end development and execution of the master platform campaign calendar. Strategically balance the promotional roadmap across Food Delivery, Pick-Up, and Quick Commerce, prioritizing budget, marketing assets, and in-app real estate based on business directions.
- Drive the overarching marketing campaign strategy, budget allocation, and growth roadmap for the Food Delivery business to hit Monthly Active Users target.
- Provide strategic direction and day-to-day guidance to the Pick-Up and Quick Commerce vertical owners supporting the vertical to accelerate MAU growth.
- Oversee the full campaign lifecycle—from ideation and cross-functional briefing to regional alignment, execution, and deep-dive post-mortem analysis.
- Partner with Commercial leaders to develop co-marketing frameworks that drive vendor campaign participation to achieve commercial & marketing KPI.
- Serve as the primary local point of contact for the Regional Marketing team, advocating for local resource needs, localization of regional playbooks, and tech feature rollouts.
- Maintain a pulse on the hyper-local delivery landscape. Analyze competitor moves, pricing shifts, and emerging consumer behaviors to rapidly pivot strategies and safeguard platform performance.
- Establish advanced measurement frameworks to track campaign effectiveness. Synthesize complex data points into actionable insights for executive leadership.
- Hungry to make a difference
- Strong entrepreneurial mindset that is willing to build things from the ground up
- Holder of a recognised degree in business, marketing, PR / communications or related areas
- Minimum 5-7 years work experience in the marketing field. Experience in grocery / FMCG and/or e-commerce will be a definite advantage
- Creative and organised team player with a good sense of the market
- Sociable character with collaborative and positive attitude towards new challenges
- Meticulous project management skills with attention to detail and analytical mindset
- Excellent communication and interpersonal skills with proficiency in both English and Cantonese
- Experience with data analysis is a plus
- Ability to work in a fast-paced environment
- Fun! We work hard, so we can play harder
What We Offer
- A dynamic and challenging work environment.
- A company committed to developing you personally and professionally.
- A great working atmosphere with regular company and team events.
- A vibrant and international team committed to diversity and inclusion.
- Responsibility from day one in a fast growing and global company.
- Other benefits include free food, health and dental insurance, and learning and development opportunities!
Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.