Job Description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
Since 2012, we’ve transformed how people get around. Now, Lyft’s Global Growth team is redefining the premium ride experience. To advance these goals, we are looking for an experienced Marketing Manager to join our Global Growth team and help grow our luxury transportation portfolio.
It’s an exciting time to be part of the team. We’re combining world-class service with purpose-built technology to push the industry forward. As the Marketing Manager, Luxury Experience you’ll embed deeply with our product, design, engineering, and operations teams to shape our product roadmap and coordinate cross-functionally to drive cohesive launches that win business.
The ideal candidate will have strong business acumen and a background in marketing, including a track record of developing impactful marketing strategies and a proven ability to build key cross-functional relationships. Experience working on luxury brands or partnerships, in the travel and hospitality space, or with a marketplace business is a plus.
Responsibilities:
- Shape marketing strategy and lead high-impact go-to-market launches for new product experiences in our luxury portfolio
- Be the voice of the customer to influence cross-functional thinking; continually inform the product roadmap & marketing plans to meet customer needs
- Own outbound marketing campaign strategies that consider the full funnel to drive engagement and growth
- Build a broad understanding of existing research and competitive landscape, scope new research to address gaps, and surface actionable insights to inform product and marketing strategy
- Partner with cross-functional teams such as Product, User Research, Operations, Partnerships, to ensure our marketing approach delivers against business objectives
- Write inspiring creative briefs and shepherd the creative development process for end-to-end marketing touchpoints
Experience:
- 5+ years of experience in product marketing, or similar area
- Experience in bringing to market product experiences that delight customers
- Track record of applying consumer insights to inform and optimize product roadmaps and marketing efforts
- Proven ability to develop strategies to solve ambiguous and complex problems
- Strong project management skills with experience coordinating complex, multi-stakeholder launches
- Very strong written communication skills; ability to effectively tailor communication to a variety of audiences
- Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
- Ability to wear multiple “hats” when developing marketing strategies and partner effectively with SMEs across Brand, Growth Marketing, B2B Marketing, etc.
- Strong interpersonal skills with the ability to collaborate, manage expectations, and work cross-functionally with both technical and creative teams
- Analytical thinker with experience in data-driven marketing; ability to independently drive experimentation focused on conversion and engagement
Benefits:
- Extended health and dental coverage options, along with life insurance and disability benefits
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- Access to a Lyft funded Health Care Savings Account
- RRSP plan with company match to help save for your future
- In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service
- Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
- Subsidized commuter benefits and Lyft ride credits
Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the Toronto area is CAD $108,000 - CAD $135,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
Lyft may use artificial intelligence to screen applicants, however, Lyft employees make the ultimate selection and hiring decisions.
This job fills an existing vacancy.