Job Description
Company description Groupe Overview: Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others. Between the Brands and Practices there are 700+ clients and 100+ capabilities. We are 5000+ employees across 9 offices. Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology. To do this, Publicis Groupe has reinvented from a Holding Company to a platform Overview Summary: To help a client achieve their online marketing goals through Search Engine Optimization Strategize SEO initiatives for client websites To contribute towards the strengthening of the entire SEO community within Performics Responsibilities Roles & Responsibilities: Handling a team of Associates Help develop SEO strategies for clients Should be capable of handling multiple SEO projects at a time Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance Help your team members Handle on page & off page SEO activities for multiple clients Understand the business of the client Analyze a website from an SEO and Technical perspective Perform a through keyword analysis for the site Make an On Page Optimization incorporating the various on page elements involved in SEO Get the on page optimization report implemented Formulate a link building strategy for your projects Analyze the progress of your site using various analytical and webmaster tools Tweak the on page and off page optimization depending on performance Keeping abreast with the latest updates in Search engine Algorithms & Search Word In-General. Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World. Keeping abreast with progress in the internet marketing world on the whole Sharing your research with the entire team Handling the day to day activities of your Assistant Project Mangers Communicate with Clients and Update them on the progress of their project Identify Upselling opportunities within projects Manage the workload of your team Help in hiring initiatives for the SEO Team Participation in the training process Share your learning with the entire SEO team & the rest of the company in General. Identify underperforming projects and strategize a turnaround Incorporate latest happenings in the Search world into the internal process and track results Make presentations and case studies. Lead knowledge transfer Initiatives Additional information Required: 3 to 5 years of experience Active Experience handling SEO campaigns. An understanding of Internet Marketing as a whole. Key skills & tools: Good Understanding of HTML Capable of Comprehending Web technologies such as PHP, ASP, Java Should have a thorough knowledge of Search Engines and their Algorithms GAIQ Certification Knowledge on how the search industry is progressing in general Knowledge of Internet Marketing as a whole Knowledge of techniques used to generate revenue online Soft Skills: Excellent written and Spoken English Good Communication Skills Good Interpersonal Skills Training Skills Great people managing skills Handling Multiple clients, team members at one go Capable of collaborating with other teams Capable of leading Client Calls
Roles & Responsibilities: Handling a team of Associates Help develop SEO strategies for clients Should be capable of handling multiple SEO projects at a time Should be able to analyze Analytics and Webmaster tools data and take action on it to improve the overall SEO performance Help your team members Handle on page & off page SEO activities for multiple clients Understand the business of the client Analyze a website from an SEO and Technical perspective Perform a through keyword analysis for the site Make an On Page Optimization incorporating the various on page elements involved in SEO Get the on page optimization report implemented Formulate a link building strategy for your projects Analyze the progress of your site using various analytical and webmaster tools Tweak the on page and off page optimization depending on performance Keeping abreast with the latest updates in Search engine Algorithms & Search Word In-General. Keeping abreast with the latest happenings in Google Analytics Platforms and Google Webmaster World. Keeping abreast with progress in the internet marketing world on the whole Sharing your research with the entire team Handling the day to day activities of your Assistant Project Mangers Communicate with Clients and Update them on the progress of their project Identify Upselling opportunities within projects Manage the workload of your team Help in hiring initiatives for the SEO Team Participation in the training process Share your learning with the entire SEO team & the rest of the company in General. Identify underperforming projects and strategize a turnaround Incorporate latest happenings in the Search world into the internal process and track results Make presentations and case studies. Lead knowledge transfer Initiatives