Group Head - Commerce

Company description About the Company: Performics is India's largest performance marketing agency

We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics

We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups

We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record

Overview Job Profile Strategic Account Leadership: Possess 5-7+ years of experience in managing end-to-end advertising accounts across Amazon, Flipkart, Blinkit, Instamart, Zepto, Myntra, Nykaa, Tata1MG etc

Comprehensive knowledge of Amazon, Flipkart, and other ecommerce platforms to help brands navigate growth opportunities effectively

Serve as the primary point of contact for client relationships, ensuring alignment with their goals and delivering impactful outcomes

Lead monthly, quarterly business planning, review meetings, and Annual Operating Plan (AOP) discussions to achieve client objectives

Campaign and Account Oversight: Guide the team in planning, creating, and executing paid media strategies tailored to client needs

Oversee overall account performance, ensuring campaigns are optimized to achieve key performance indicators (KPIs) such as reach, conversions, and profitability

New Business Development: Conduct research to analyze category trends, competitive landscape, market size, and growth potential

Lead comprehensive brand audits to identify challenges, gaps, and growth opportunities in current setups

Develop customized strategies and actionable plans to address these challenges and achieve sustainable business growth for clients

Data-Driven Decision Making: Perform detailed analysis of ecommerce and business data to uncover insights, identify risks, and capitalize on opportunities for growth

Team Leadership and Mentorship: Facilitate onboarding processes to ensure smooth integration of new team members into the organization

Mentor and manage Managers, enabling them to upskill and take on leadership

for account management

Ecommerce Best Practices: Stay abreast of platform trends, advancements in ecommerce, and evolving consumer behavior to drive innovation

Recommend and implement best practices to improve market share, enhance conversion rates, and maximize brand performance Additional information Key attributes: Curiosity to learn & grow in a fast-paced environment Agile & proactive when suggesting ideas or brainstorming with team/client Ability to take ownership & working with brands & Ecommerce platforms Upskilling constantly to keep up with the industry trends & updates Familiarity with API integration and technical experience is an added advantage.