Marketing Campaign Manager
Job Description
The Marketing Campaign Manager is responsible for driving operational excellence across campaigns—including timelines, workflows, stakeholder coordination, and production—ensuring initiatives are delivered on time, on budget, and aligned with business goals. This role brings strong organizational discipline, cross-functional collaboration, and a proactive approach to problem-solving.
Education and Experience
- Bachelor’s degree or equivalent combination of education and experience
- Minimum 7 years of experience in marketing, campaign management, or project management
- Experience managing integrated, multi-channel campaigns preferred
Skills and Abilities
Campaign & Project Management
- Strong ability to manage multiple, concurrent campaigns with competing priorities
- Expertise in building and managing timelines, workflows, and production schedules
- Detail-oriented with strong follow-through and accountability
Strategic Translation
- Ability to interpret marketing strategies and convert them into actionable campaign plans
- Understanding of integrated marketing channels (digital, traditional, social, content)
Collaboration & Communication
- Excellent communication and facilitation skills across all levels of the organization
- Proven ability to coordinate cross-functional teams and stakeholders
- Strong meeting management and stakeholder engagement skills
Execution & Operational Excellence
- Focused on driving efficiency, consistency, and quality in campaign delivery
- Strong organizational and problem-solving skills
- Comfortable working in fast-paced, deadline-driven environments
Technical Skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Experience with project management tools (e.g., Asana, Workfront, Monday.com) preferred
Key Responsibilities
40% Campaign Planning & Coordination
- Partner with the Director of Marketing to develop campaign channel strategies, scope documents, and execution plans aligned with business objectives
- Translate high-level marketing strategies into clear campaign requirements, timelines, and deliverables
- Define campaign workflows, roles, and responsibilities across the marketing team
- Ensure alignment across campaigns, priorities, and marketing calendar
40% Campaign Execution Management
- Manage day-to-day execution of marketing campaigns across Brand Marketing Specialists and cross-functional partners
- Oversee campaign timelines, production schedules, and deliverable tracking to ensure on-time completion
- Proactively identify risks, bottlenecks, or resource gaps and implement solutions
- Ensure campaigns are executed in alignment with strategy, scope, and brand standards
- Facilitate regular campaign status updates and reporting
15% Stakeholder & Cross-Functional Collaboration
- Serve as the primary coordination point between marketing, business partners, and external vendors
- Schedule and lead campaign kickoff meetings, status meetings, and post-campaign reviews
- Ensure clear communication of campaign expectations, timelines, and deliverables
- Maintain strong working relationships with internal stakeholders to support alignment and execution
5% Continuous Improvement & Other Duties
- Identify opportunities to improve campaign workflows, processes, and team efficiency
- Support adoption of tools, templates, and best practices for campaign management
- Assist with other marketing initiatives as needed
Physical Requirements:
- Communicate effectively with internal and/or external customers
- Stationary 75% of time or greater
- Move Objects to Maximum 10 lbs
Why Work at NBT
At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.
Wellbeing
At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.
Community Involvement
NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.
Culture
NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.
Career Development
Whether you’re just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential.
Total Rewards
NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives – ensuring you feel valued every step of the way.
Business Stability
NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan.
Benefits for Full-Time Employees:
Generous Paid Time Off: At least 22 days annually, prorated in the year of hire.
Parental Leave: Six weeks of paid leave at 100% of your salary.
Comprehensive Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
Dental and Vision Coverage: Ensuring your overall health and well-being.
Flexible Spending Accounts: For healthcare and dependent care expenses.
Employer-Paid Disability Coverage: Both short-term and long-term, with an option to purchase additional long-term coverage.
Life Insurance: Employer-paid basic life insurance, with an option to purchase supplemental coverage.
Voluntary Benefits: Including hospital, accident, and critical illness coverage.
Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.
Adoption Assistance: Supporting your growing family.
Tuition Reimbursement: Invest in your education and career growth.
Employee Assistance Program (EAP): Access to support and resources.
Pet Insurance: For all your furry friends.
Financial and Banking Services: Various banking services benefits and financial planning assistance.
Benefits for Part-Time Employees Working 20+ Hours/Week:
Medical Coverage: Includes employer contributions to HSA for High Deductible Health Plan participants.
Dental and Vision Coverage: Ensuring your overall health and well-being.
Voluntary Benefits: Including hospital, accident, and critical illness coverage.
Generous Parental Leave: Six weeks of paid leave at 100% of your salary.
Benefits for All Part-Time Employees:
Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future
Paid Sick and Safe Leave: For your health and safety.
Employee Assistance Program (EAP): Access to support and resources.
Financial and Banking Services: Various banking services benefits and financial planning assistance.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time.