
Manager, Marketing - WIRED
Job Description
Job Description
Location:
New York, NYCondé Nast is seeking a creative, highly collaborative and results-oriented Manager of Marketing to support brand marketing and revenue-driving initiatives for WIRED.
Reporting to the Global Executive Director of Marketing, WIRED, this role will help develop compelling sales narratives, marketing programs, and client-facing materials that showcase the power of the WIRED brand across digital, social, experiential, print and consumer revenue. This position is ideal for someone who thrives in a fast-paced environment, enjoys turning ideas into polished presentations, and is excited by the challenge of developing innovative solutions for advertisers.
The successful candidate is a strong writer, storyteller, and collaborator who can balance creativity with strategic thinking. They are proactive, positive, detail-oriented, and comfortable navigating a highly matrixed organization while partnering with teams across Sales, Editorial, Research & Insights, Events, Creative, Audio, and Production.
Key Responsibilities
1. Brand Strategy
Support in the execution of the overall brand marketing strategy for WIRED, with a focus on driving revenue, audience engagement, and cultural influence.
Partner with sales teams to identify opportunities, develop category narratives, and create advertiser-specific positioning strategies.
Translate audience insights, cultural trends, and editorial priorities into compelling sales stories and marketing opportunities.
Help develop proactive ideas and programs that drive client engagement and revenue growth.
Build collateral for brand narratives, programs, and products internally and externally, including brand tentpoles (WIRED World Fair, The Big Interview, etc) and marquee content.
Monitor industry trends, competitive activity, and emerging opportunities relevant to WIRED's business.
2. Creative Strategy & Campaign Development
Lead the ideation, writing, and development of integrated marketing proposals across digital, social, video, print, audio, and experiential platforms.
Respond to RFPs with strategic and customized marketing programs that meet client goals while reflecting the brand’s voice and tone.
Build persuasive decks and sales materials that combine strong storytelling, thoughtful strategy, and creative thinking.
Collaborate with cross-functional teams including Editorial, Sales, Insights, Talent, Events, Digital, Creative & Production to craft innovative, audience-first solutions.
3. Client Engagement & Collaboration
Assist sales leaders in cultivating client relationships
Participate in client meetings and presentations as needed, helping articulate program ideas and marketing recommendations..
Support strategic renewals and growth opportunities across key accounts and categories.
4. Post-Sale Program Development & Execution
Partner closely with Production & Activation, Creative, and Events teams to support the successful execution of sold marketing programs and partnerships.
Help ensure all custom content, experiences, and branded programs are delivered at a high level of quality and remain aligned with WIRED's editorial standards, brand voice, and audience expectations.
Collaborate to identify creative approaches and solutions for bringing sold programs to life across platforms.
Participate in internal planning meetings and client-facing calls related to sold programs, helping to guide creative development and ensure alignment across teams.
Review program elements and deliverables throughout the execution process, providing feedback and recommendations to maintain brand integrity and strategic objectives.
Serve as a collaborative partner across teams to troubleshoot challenges, identify opportunities for optimization, and support successful program delivery.
Ideal Candidate Profile
3-5 years of experience in brand marketing, creative strategy, or integrated media roles within a publishing, media, or agency environment.
Exceptional writing, presentation development, and visual storytelling skills.
Strong experience building client-facing decks, proposals, and marketing materials.
Highly collaborative and comfortable working across multiple teams and stakeholders.
Proactive, positive, and solutions-oriented with strong project management skills.
Able to manage multiple priorities and thrive in a fast-paced environment.
Interest in technology, innovation, culture, and the evolving media landscape.
Experience across digital, social, video, print, and experiential marketing is a plus.
The expected base salary range for this position is from $80,000-$90,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.