Sr. Director, UX & Human Factors, Healthcare & Medical Devices

UX & HF covers all aspects of the end-user's interaction with a company, and its products. UX & HF research is at the heart of user-centered design, which is based on the notion that design should be informed by research about users, their expectations, their activities, and their interactions with products. Ipsos believes that as part of a user-centered design process, every design decision should be informed in part by UX & HF research. Moreover, Ipsos believes that simply conducting evaluative UX & HF research on completed designs is not as effective as conducting UX & HF research throughout the process.