
Digital Marketing Specialist - Wesley Chapel, FL
Job Description
- Develop and implement engaging and innovative content for firm’s website and social media platforms (Facebook, LinkedIn, YouTube, Instagram and Google)
- Create and execute lead/prospect drip campaigns, generate monthly internal reports, and evaluate campaign performance to guide ongoing marketing strategies
- Produce, edit and share short impactful video clips that boost brand awareness and client engagement
- Monitor the performance of all lead funnels to gauge performance and ROI and make recommendations on how to improve marketing programs
- Continuously explore and adopt the latest AI tools and trends to improve marketing workflows, refine campaign targeting, and personalize content
- Collaborate with leadership and advisor teams to plan and coordinate seminars and educational workshops, taking part in events to capture content for social media and enhance brand visibility
- Main point of contact for venues, vendors, and team ensuring deadlines are completed including mailers and digital ads
- Maintain records of approved advertisements, invitations, presentations, disclosures and all related material
- Create and maintain all marketing materials including brochures, handouts, signage, presentations, and digital assets
- Financial industry experience required
- 2+ years’ experience in a marketing role
- Experience in creating, editing, and producing video content for internal and external use (Ex. Facebook)
- Proficiency with Microsoft Office, CRM systems (Salesforce) and email marketing platforms (Constant Contact, Canva)
- Strong ability to execute online and offline marketing campaigns and a sharp eye for detail
- High degree of creativity, strong work ethic, and the ability to work at a fast pace
- Excellent verbal and written communication skills
- Proven ability to work independently and complete assigned tasks on schedule
- Associate’s degree
- $65k - $70k/year based on experience
- Paid holidays
- PTO after 1 year
- Health Insurance (stipend)
- Simple IRA with company match
- Firm sponsored continuous learning
- Career development and growth opportunities
- In office: Monday – Friday, 9am – 5pm (flexible schedule)
- Attendance at evenings and weekend events
Pay Range: $65,000 - $70,000 per year