Job Description
Company description Job Description – Associate - Commerce About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country. Overview Job Profile: • At least 2 to 5 years of experience in executing campaigns on Amazon Marketing Services (AMS) • Holistic knowledge of Amazon platform functionalities to help brands navigate their growth opportunities. • Fair understanding of Ecommerce business models. • Work on a Client Account for Paid Digital Marketing. • Understand Client’s Business/Revenue model and goals. • Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points. • Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels. • Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), Flipkart Ads and other marketplaces) • Execute, monitor and optimize the performance of campaigns. • Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews. • Analyzing & optimizing campaign performance to increase ROI of brands. • Help new joinees settle into the organization and their daily routine. • Recommending E-commerce best practices to improve brand market share. • Groom and Mentor Analysts. Responsibilities Responsibilities /Tasks: • Google AdWords & MSN adCenter • Creating account structures • Expanding on keyword lists • Creating and modifying ad copies • Managing account and campaign level settings • Researching on new happenings in PPC and in digital marketing • Sharing the research through email and discussions • Suggesting new ideas for the account expansion based on research • Help new joiners settle into the organization and their daily routine • Help them in case of any teething problems in PPC • Follow schedules, deadlines and other processes as laid down by the team head • Suggest new processes to improve on old ones and make them more scalable • Take up the role of Project Manager for the mentees’ projects • Train them on job on new methods to enhance account performance • Handle client communication for their projects • Train them to eventually take up a bigger role • Handle clients when difficult situations arise • Attend client meetings • Create presentations to show clients progress, etc. • Discuss ideas with immediate superior • Coordinate with other teams to action on these ideas and suggestions Qualifications Key attributes: • Curiosity to learn & grow in a fast-paced environment. • Agile & proactive when suggesting ideas or brainstorming with team/client. • Ability to take ownership & working with brands & Ecommerce platforms. • Upskilling constantly to keep up with the industry trends & updates. Additional information Reasons to Join: • Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology. • Integrated team structure that provides exposure on multiple platforms like Google, Facebook, Amazon, Programmatic. • Best in Industry Training - Strong leadership with legacy.
Key attributes: • Curiosity to learn & grow in a fast-paced environment. • Agile & proactive when suggesting ideas or brainstorming with team/client. • Ability to take ownership & working with brands & Ecommerce platforms. • Upskilling constantly to keep up with the industry trends & updates.
Responsibilities /Tasks: • Google AdWords & MSN adCenter • Creating account structures • Expanding on keyword lists • Creating and modifying ad copies • Managing account and campaign level settings • Researching on new happenings in PPC and in digital marketing • Sharing the research through email and discussions • Suggesting new ideas for the account expansion based on research • Help new joiners settle into the organization and their daily routine • Help them in case of any teething problems in PPC • Follow schedules, deadlines and other processes as laid down by the team head • Suggest new processes to improve on old ones and make them more scalable • Take up the role of Project Manager for the mentees’ projects • Train them on job on new methods to enhance account performance • Handle client communication for their projects • Train them to eventually take up a bigger role • Handle clients when difficult situations arise • Attend client meetings • Create presentations to show clients progress, etc. • Discuss ideas with immediate superior • Coordinate with other teams to action on these ideas and suggestions