Sr. Design Manager

SR. DESIGN MANAGER

REPORTS TO: SR. ART DIRECTOR

STATUS: EXEMPT

 

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

 

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

 

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

Boot Barn is seeking a Senior Manager, Design (Print & Digital) to lead the execution and delivery of creative across all channels. This role is responsible for ensuring that all design work—across print, digital, in-store, and experiential touchpoints—is produced on brand, on time, and at a consistently high level of quality.

As a key partner to Marketing and creative leadership, this role translates creative vision into clear, actionable direction for the design team and ensures successful execution across a high volume of deliverables. You will oversee day-to-day workflow, guide designers through challenges, and create the structure needed to deliver cohesive, effective creative at scale. This role oversees the full design team, including direct management of designers and leadership of a Digital Design Manager and their team. Success in this role comes from balancing strong creative judgment with operational excellence, ensuring the work is not only visually compelling, but also accurate, efficient, and production-ready.

You will play a critical role in maintaining and reinforcing the integrity of both the Boot Barn brand and our portfolio of exclusive brands, ensuring consistency across all customer touchpoints while adapting creative to meet the needs of different channels, campaigns, and audiences.

A strong foundation in print production, packaging, and real-world execution is essential. This role serves as a key partner in bringing marketing initiatives and event concepts to life, helping define what assets are needed, how they should be produced, and ensuring they are executed in a way that is both on-brand and operationally sound.

 

Essential Duties and Responsibilities

• Lead, mentor, and support a team of designers, fostering accountability, growth, and high-quality output
• Oversee project intake, prioritization, and workflow to ensure all creative is delivered on time and aligned with business priorities
• Provide clear direction and feedback to ensure consistency, accuracy, and alignment with brand standards across all deliverables
• Act as a bridge between creative vision and execution, ensuring concepts are translated into effective, production-ready assets
• Review and approve creative work across all channels, maintaining a high bar for quality and attention to detail
• Uphold and execute brand standards for both Boot Barn and its exclusive brands, ensuring consistency while supporting campaign and channel needs
• Serve as a subject matter expert in print production, packaging, and file preparation, ensuring all assets are built correctly and optimized for output
• Partner with Marketing, E-commerce, Merchandising, and Events teams to support campaigns, initiatives, and activations
• Collaborate with the Events team to translate concepts into actionable creative deliverables and provide guidance on materials, formats, and production needs
• Identify and implement process improvements that enhance efficiency, communication, and scalability across the design team
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.