Regional Campaign Strategist, AI Enabled

Get to Know the Role

The Regional Campaign Strategist serves as the technical and strategic architect for our most high-value Enterprise advertisers. You will bridge the gap between high-level business objectives and technical execution. By partnering with Sales, you will move beyond tactical campaign management to become a trusted consultant, using data and AI tools to design frameworks that drive long-term ROI and incremental revenue. You will report to the Regional Team Lead, and this role will be based fully on-site in HCMC.

The Critical Tasks You Will Perform

• Partnering with Sales to understand Enterprise advertiser business goals (ROAS, Market Share)
• Translate complex objectives into tailored, multi-channel campaign strategies and measurement frameworks.
• Leverage internal AI-driven tools to automate routine optimizations and identify hidden performance trends
• Process Improvements: You will need to work through process and identify opportunities to leverage AI to boost efficiency and performance
• Software Evaluation: You will work with internal tech teams and 3rd party vendors to introduce new software for the ad operations team

What Essential Skills You Will Need

• 5+ years in Digital Media Planning, AdOps, or Performance Marketing, specifically managing Enterprise-level budgets
• Deep knowledge of the programmatic landscape, DSPs/SSPs, and attribution modeling. Familiarity with AI-driven bidding or creative optimization tools is an added value.
• Experience with automating manual processes using software
• Advanced Excel/SQL skills or experience with data visualization tools (e.g., Tableau, Looker) to tell a story through data.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.