Leasing & Marketing Manager - Harrisonburg, VA

Ready to lead leasing performance, drive creative marketing strategies, and make a measurable impact?

At Management Services Corporation (MSC), part of The Caton Companies, we don’t just manage communities—we build them. We’re looking for a dynamic Marketing & Leasing Manager who thrives on results, leads with energy, and knows how to turn strategy into signed leases.

This is your opportunity to take ownership of leasing success at one of our flagship student communities, Sunchase JMU—where your ideas, leadership, and execution will directly impact occupancy, revenue, and resident experience.

What You’ll Own

Leasing Leadership & Revenue Growth

• Drive occupancy and leasing performance through proactive outreach, follow-up, and closing strategies 
• Lead the full leasing cycle: prospecting → touring → application → lease execution 
• Analyze traffic, conversion, and leasing data to improve results week-over-week 
• Partner on pricing strategy, renewals, and rate positioning using market data 

Marketing Strategy & Execution

• Develop and execute a year-round marketing plan with measurable results 
• Position the community competitively within the Harrisonburg market 
• Oversee digital presence, advertising campaigns, and lead generation channels 
• Plan and execute resident events, outreach campaigns, and brand-building initiatives 
• Continuously evaluate what’s working—and pivot quickly when it’s not
• Create fun and exciting resident events 

Team Leadership & Management

• Hire, train, and lead a high-performing leasing and marketing team 
• Set expectations, coach for results, and hold the team accountable to goals 
• Act as a key leader on-site, supporting the Property Manager in overall community success 

What You Bring

• Strong background in apartment leasing, marketing, or property management 
• Proven ability to drive leases, close deals, and hit occupancy targets 
• Advanced proficiency in Microsoft Excel and Word, including:
  • Tracking weekly/monthly leasing performance vs. goals and prior year 
  • Supporting pricing and renewal strategy through data analysis 
  • Producing clean, professional reports and correspondence in Word 
• Analytical mindset—comfortable using data to drive decisions and adjust strategy 
• Leadership experience with a focus on team development and accountability 
• High energy, strong communication skills, and a customer-focused approach 
• Knowledge of Fair Housing and leasing best practices 

What You’ll Be Doing (Day-to-Day Impact)

• Monitor leasing traffic, conversions, and weekly marketing reports (Excel-driven analysis) 
• Identify trends and make real-time adjustments to improve leasing performance 
• Tour prospects and close leases when it matters most 
• Review and process applications and leases with accuracy 
• Maintain online listings, availability, and digital platforms 
• Prepare professional reports, presentations, and resident communications (Word-based) 
• Support resident relations, move-ins, and overall customer experience 
• Contribute to budgeting, forecasting, and long-term property strategy 

Why Join MSC?

• Work for a locally owned, growing company that values your ideas 
• Competitive salary based on experience 
• Full benefits package including 401(k), medical, and dental 
• A culture that works hard, supports each other, and celebrates success

The Caton Companies is an Equal Opportunity Employer

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