Product Marketing Manager

Job Title: Product Marketing Manager

Location: Pittsburgh, PA (Hybrid – 3 days onsite)
Travel: Up to 30%

About Industrial Scientific

The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity. 

We are seeking a Product Marketing Manager to ensure that our portfolio is marketed effectively to the right audience. The ideal candidate is customer-obsessed, detail-oriented, inquisitive, creative, efficient, and comfortable interacting across the entire organization. 

Position Overview

The Product Marketing Manager is a strategic and hands-on role responsible for driving market success for Industrial Scientific’s portfolio of products and services. You will lead positioning, messaging, and marketing strategies that resonate with our customers, enable our sales teams, and differentiate us in the market. This role requires a mix of strategic thinking, cross-functional leadership, and execution excellence.

Key Responsibilities

1. Market Insight & Positioning

• Define clear value propositions and product positioning in collaboration with Product Management.
• Conduct market and competitive analysis to identify opportunities and inform messaging.
• Develop buyer personas and map customer journeys to optimize engagement.

2. Market Strategy

• Own marketing planning for new products, features, and services.
• Lead cross-functional teams to ensure successful product introductions aligned with business goals.
• Translate technical capabilities into compelling customer-facing messaging.

3. Sales Enablement

• Equip commercial teams with training, materials, and processes, including presentations, product demos, fact sheets, and customer success stories.
• Drive confidence in selling through clear communication of value propositions.

4. Content & Demand Generation

• Partner with Marketing to create high-impact content: case studies, videos, blogs, and whitepapers.
• Support integrated campaigns that drive awareness, adoption, and revenue growth.

5. Leadership & Collaboration

• Foster a collaborative environment across Product, Sales, Marketing, and Customer Success.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• 5+ years of product marketing experience (B2B preferred).
• Strong communication, presentation, and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Ability to adapt to changing market conditions and prioritize multiple projects 
• Proven ability to influence and align teams around shared business outcomes 

Preferred:

• Experience in industrial safety or EHS markets.

Why Industrial Scientific?

• Mission-driven culture focused on saving lives.
• Opportunity to lead impactful launches and shape market perception.
• Collaborative environment with exposure to senior leadership.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.