Marketing and Business Development Manager - C&F, Banking & Loan Finance
Job Description
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Job Title
Marketing and Business Development Manager - C&F, Banking & Loan Finance
Office Location
London
Department
Marketing and Business Development
We have a well-established global Marketing and Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into a number of key areas: including practice M&BD, clients and markets covering industry M&BD, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects. There are also regional M&BD teams in the Americas, Continental Europe, Asia and South Africa with who this role will interact.
Banking & Loan Finance Practice
Our global Banking & Loan Finance team is positioned in the key financial centres around the world. Our core services include leveraged and acquisition finance, funds lending, real estate finance, asset finance, syndicated lending, Islamic finance, and trade and commodity finance.
Working Hours
35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.
Role Overview
The Marketing and Business Development Manager - C&F, Banking & Loan Finance will work closely with the Corporate & Finance (C&F) Business Development team (including with the Head of M&BD - C&F, Finance, and the Head of M&BD C&F - EMEA) and the global Banking & Loan Finance partnership, to drive global strategy forward for the Banking & Loan Finance practice.
They will play a critical role in supporting client development and profile raising initiatives in the UK and international markets to ensure that we:
Maximise our opportunities to grow our revenues from existing and prospective clients across the Banking & Loan Finance practice.
Raise the firm’s profile and position within our key markets.
Leverage and coordinate our people, knowledge and resources in an effective and efficient manner.
This candidate will work closely with other members of our global M&BD team, including the Senior M&BD Manager (C&F – Capital Markets), M&BD Advisor (Infrastructure, Energy, Resources and Projects), and M&BD Advisor (C&F – Finance) to ensure that UK and International M&BD programmes support the firm, practice and sector priorities.
Key Responsibilities
Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.
M&BD Strategic Initiatives and Budget
Working closely with the Head of M&BD - C&F, Finance, the Global Head of the Banking & Loan Finance practice, and the wider partnership to deliver strategic initiatives in line with the group's overall business strategy and objectives, including leveraging M&BD resource across the international network.
Working with counterparts in the global M&BD team to develop comprehensive budgets for the Banking & Loan Finance practice, and helping to actively manage those budgets during the financial year.
Client Targeting and Development
Client account management responsibility for some of the firm's key strategic priority clients in the Banking & Loan Finance practice.
Supporting the Corporate & Finance Practice Group's global Client Listening Programme and embedding this into the practice.
Leading strategy around specific client opportunities to broaden existing relationships and drive the development of new relationships.
Advising on new business opportunities, providing support on the development of our proposition, approach, team, and supporting materials, including research.
Encouraging full and effective use of the firm’s CRM and experience management databases.
Pitching
Creating strategies for, and managing responses to, RFPs, customised pitches, and business development presentations across the global Banking & Loan Finance practice.
Working with the global Banking & Loan Finance team to develop strong standard credentials and off the shelf material regionally and globally, including to feed into wider C&F opportunities and outreach where relevant.
Supporting and promoting pitching best practice across the international C&F group.
Preparing pitch teams for presentations and carrying out post-pitch reviews.
Ensuring there is a structured approach in place for maintaining up-to-date M&BD information and knowledge, such as credentials and pitches, and for sharing best practices across the group.
Marketing Campaigns and Profile Raising
Working closely with global M&BD team members as appropriate on the delivery of global Banking & Loan Finance marketing programs and campaigns to raise the profile of our practices and sector in the UK and international markets.
Liaising with our Events and Knowledge teams on the organisation of UK and global events.
Ensuring UK, European and global directory submissions are completed to the highest standard.
Working with the central PR team and our Knowledge lawyers to leverage our thought leadership, sponsorships, awards and targeted events programs.
Internal Communication and Knowledge Sharing
Liaising with the internal comms and PR team, other M&BD managers and the Knowledge team to ensure communication of best practice in areas such as new business pitches, business generation, thought leadership and client service.
Wider BD Projects
Managing and contributing to wider Corporate & Finance group and M&BD projects as required, in conjunction with the Global Head of C&F M&BD, Head of M&BD - C&F, EMEA, and the broader team.
Skills & Experience
Qualifications & Training
Extensive relevant experience, preferably including time in a management role in the legal sector, with previous exposure to banking and finance work.
Solid experience in business planning and management, including budgeting and ROI reporting.
Able to think strategically and commercially.
Excellent operational and project management skills.
Experience of, and comfortable in, a partnership or equivalent professional services environment.
A broad base of experience across the marketing mix, but with a strong background in client relationship management, pitches and targeting.
Desired
A relevant post-graduate management or marketing qualification such as an MBA, CIM or equivalent would be advantageous.
General Attributes
Excellent interpersonal and internal and external client-facing skills.
Very strong influencing and persuasion skills, able to challenge partners constructively.
Able to think broadly and demonstrate a high level of initiative.
Highly motivated and enthusiastic self-starter with a can-do attitude.
Commercially-minded with the ability to translate emerging business issues and developments into opportunities for the firm.
Resourceful and resilient, with the ability to adapt quickly to different situations and personalities.
A team player, but able to act autonomously.
Strong written and verbal communication skills with an excellent eye for detail.
Able to perform well in high pressure environments.
Equal Opportunities Employment & Agile Working Statement
It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin, religion, sex, gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability.
Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.