Managing Director Attractions

About Booking.com

Established in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the largest ecommerce companies in the world. Booking.com is the largest business within Booking Holdings (NASDAQ: BKNG) and accounts for the vast majority of Booking Holdings’ total revenue. Booking Holdings is a leading Fortune 500 e-commerce conglomerate with a market cap of roughly $75 billion (2022). Booking.com currently employs approximately 10,000 employees in 120+ offices in 70 countries worldwide.

With a mission to make it easier for everyone to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. Booking.com connects travelers with the world’s largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts and even tree houses. In addition to accommodations, customers can book flights to over 4,500 destinations, book curated attractions and experiences in over 2,300 cities and reserve rental cars in over 140 countries. Via the customer experience team, customers can reach Booking.com 24/7 for assistance and support in over 44 languages, any time of the day or night. 

At Booking.com, we are all involved in making hundreds of decisions every day. The decisions we make are a reflection of our Values - they reflect what is important to us, both as individuals and as an organisation. 

When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.

• Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
• Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
• Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.
• Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
• Do the right thing. We get the right results the right way. For each other, our communities and the world around us.

Profile

The Managing Director - Attractions & Experiences is a role for a commercially driven, product-minded and highly strategic leader to help shape and scale our global Attractions & Experiences business in line with Booking.com’s strategy and mission. The role leads the vision aligned with Booking’s strategy and mission, building a compelling traveler proposition while accelerating supply, demand, partnerships, and innovation. Currently we offer around 300,000 attractions around the world to our Booking.com customers with fast-scaling growth ambitions over the coming years. 

The Managing Director will act as the senior leader for the business, with responsibility for the P&L and bringing together commercial, product, marketing, operations, and partner strategy to create a category-defining experiences offering within the broader Booking.com travel ecosystem.

The Managing Director will work closely with partnering matrix functions including Engineering, Marketing, Finance, Marketplace and Customer Service to deliver Booking,com’s vision and annual budget goals. 

This role sits in the Trips business unit, reporting to the SVP Trips. This business unit plays an integral part in realising Booking.com’s vision Connected Trip. It is responsible for building world-class experiences across key travel categories including Flights, Rental Cars, Rides, Attractions/Experiences, and Insurance, on a global scale. This role requires frequent travel to Booking.com’s headquarters in Amsterdam for alignment on strategic decisions.

Key priorities for the coming years include:

• Further develop Booking.com’s supply strategy to ensure a strong offer and availability for its customers as well as ensuring a strong partner value proposition.
• Ensure best-in class customer experience to help our customers plan, book and manage their Attractions and Experience bookings
• Partner with other BUs to strengthen our market position and effectively accelerate demand generation and cross-sell opportunities further
• Ensuring continued effective leadership, governance, operating cadence and performance culture within the vertical
• Effectively and responsibly integrate AI  into processes and ways of working to increase productivity but also improve our customer proposition

Key Relationships:

• Reports to: SVP, Trips
• Direct reports: Product, Commercial and Operations leaders within the Attractions/Experiences organisation (3)
• Key Peer relationships: Trips MDs for other verticals, other business unit peers including Accommodations, Marketplace, Fintech, Marketing, Finance

Location: Flexible - Amsterdam (preferred)/Manchester/London. Travel required.

Key Responsibilities

Business leadership and strategy

• Define and lead the long-term strategy for Booking.com’s Attractions & Experiences vertical, aligned with Booking.com’s priorities and traveler needs.
• Set a clear vision for how attractions and experiences can become a differentiated and material growth engine within the wider connected trip proposition.
• Own the vertical’s business performance, including growth, profitability, and partner quality.
• Identify new growth opportunities across geographies, customer segments, inventory types, and business models.

Commercial growth and marketplace development

• Build and scale a high-quality global supply base across activities, attractions, tickets, and experience providers.
• Develop commercial strategies that improve assortment, availability, pricing competitiveness, and conversion.
• Lead relationships with key strategic partners, distributors, operators, and ecosystem players.
• Drive marketplace health by balancing traveler demand, partner success, operational excellence, and unit economics.

Product and customer proposition

• Partner closely with Product and Technology leaders to create a best-in-class traveler and partner experience.
• Champion a customer-first approach that improves discovery, merchandising, booking flow, trust, flexibility, and post-booking experience.
• Ensure the vertical benefits from Booking.com’s broader platform strengths in personalization, cross-sell, mobile, payments, and loyalty.
• Help shape the roadmap for differentiated experiences products that strengthen brand relevance and repeat engagement.

Cross-functional leadership

• Serve as the senior point of alignment across Commercial, Product, Marketing, Finance, Operations, Analytics, Legal, and Customer Service.
• Lead through influence across a complex matrix organization, ensuring clarity of priorities, ownership, and outcomes.
• Build operating rhythms, KPIs, and governance mechanisms that improve decision-making and execution speed.
• Represent the business with senior internal stakeholders, external partners, and industry forums.

Operational excellence

• Establish clear performance metrics and business reviews across supply growth, conversion, attachment, repeat, NPS, partner satisfaction, and margin.
• Drive execution discipline and accountability across teams to deliver against ambitious goals.
• Ensure scalability of processes, tools, and operating models as the business grows.
• Partner with legal, compliance, and trust teams to uphold high standards around safety, quality, and regulatory requirements.