Sr. SEO Content Strategist

Job Description:

The best SEO content strategies don't start with keywords.

They start with understanding what people are searching for, why they're searching for it, and how content can create value at every stage of that journey.
 

At dentsu, we're looking for a Senior SEO Content Strategist to lead organic growth strategies across a portfolio of market-leading consumer brands. This role combines SEO expertise, content strategy, performance analysis, and stakeholder leadership to help brands strengthen their visibility, authority, and long-term organic growth.

You'll work at the intersection of search, content, consumer behavior, and business strategy, transforming data and insights into content ecosystems that drive measurable performance.

This is an opportunity to influence the SEO direction of enterprise-scale brands while collaborating with strategists, analysts, content specialists, and client stakeholders to deliver work that goes beyond rankings and drives meaningful business outcomes.

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
 

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

www.dentsu.com

Key Responsibilities

• Lead SEO-driven content strategies across multiple brands, translating business objectives and consumer search behavior into scalable organic growth plans.

• Develop content roadmaps, keyword frameworks, topic clusters, and optimization strategies that strengthen search visibility and content performance.

• Identify growth opportunities through search insights, competitive analysis, content audits, and performance data.

• Partner with strategy, analytics, content, and client teams to ensure SEO initiatives align with broader marketing and business goals.

• Monitor and evaluate organic performance, translating data into actionable recommendations that improve traffic, engagement, and conversion outcomes.

• Establish content quality standards and SEO best practices to ensure consistency, scalability, and long-term performance across content programs.

• Guide stakeholder discussions and provide strategic recommendations that help clients understand opportunities, priorities, and performance drivers.

• Support strategic initiatives, business development efforts, and key client engagements by contributing SEO and content expertise.

A Bit About You

• At least 3 years of experience in SEO, content strategy, content marketing, or organic growth roles.

• Exposure to FMCG, health, nutrition, healthcare, or other regulated content categories is a strong advantage.

• Proven track record developing SEO content strategies that drive measurable organic growth and business outcomes.

• Strong understanding of keyword research, search intent mapping, content architecture, on-page optimization, technical SEO fundamentals, and performance measurement.

• Experience managing enterprise-level, multi-brand, or high-volume content programs is highly valued.

• Comfortable working with data and analytics tools to identify opportunities, diagnose performance issues, and inform strategic decisions.

• Strong stakeholder management skills with the ability to explain SEO concepts and recommendations to both technical and non-technical audiences.

• Able to balance strategic thinking with executional rigor in a fast-paced client environment.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are a Force for Good

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We will not define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That is what we care about.

So, whether you are joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com
 

*Please include an updated CV in your application.

**We regret that only short-listed candidates will be notified.

Location:

Jakarta

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent