Executive-Digital/Performance Marketing

We are seeking a highly motivated and results-oriented Performance Marketing professional to drive strategic marketing initiatives focused on customer growth, engagement, and business impact. This role requires a strong blend of analytical thinking, campaign management expertise, stakeholder collaboration, and data-driven decision-making. The ideal candidate will be responsible for managing and optimizing marketing programs, leveraging insights to improve performance, and partnering cross-functionally to deliver measurable outcomes. The role demands a proactive mindset, strong execution capabilities, and the ability to thrive in a fast-paced, dynamic environment.

• Manage digital bidding and media buying platforms such as Google Ads, Facebook Ads Manager, DV360, and other programmatic/media platforms

• Lead end-to-end digital campaign execution including media planning, campaign setup, creative coordination, launch management, monitoring, and optimization

• Drive performance marketing initiatives through deep analysis of campaign metrics, audience behavior, channel effectiveness, and ROI measurement

• Partner with internal stakeholders to define media KPIs, measurement frameworks, and success metrics aligned with business objectives

• Analyze customer, partner, product, and campaign performance data to identify optimization opportunities and actionable growth insights

• Collaborate with Analytics teams to develop and enhance analytical measurement solutions that improve campaign effectiveness and business outcomes

• Work cross-functionally with Product, Technology, CX, and Analytics teams to understand customer journeys and improve funnel performance, user experience, and conversion rates

• Ensure adherence to governance, compliance, and best practices across digital marketing activities and platform usage

• Stay updated with industry trends, platform innovations, privacy regulations, and emerging digital marketing technologies

Qualifications

• Strategic thinking with strong execution orientation 

• Data-driven decision making and analytical mindset 

• Stakeholder management and cross-functional leadership 

• Performance marketing experience 

• Strong communication and presentation skills 

• Minimum Bachelor's Degree with 1-2 years of relevant experience.

Work Model

• On-Site (Non-Hybrid): Full-time role requiring presence at assigned base location and field. Remote or hybrid arrangements are not applicable.

• Requires flexibility in rotational shifts, aligned to customer availability and business needs.

• Operate across multiple engagement channels including in-person, telephonic, and digital interactions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.