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New Commercialization Manager
Pune, MH, INPosted 2 weeks ago
hybrid
Job Description
Position: New Commercialization Manager
Location: Pune
The New Commercialization Manager (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region.
Key Responsibilities
- Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
- Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio
- Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts
- Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments
- Understand growers CTQs and key insights on the grower practices.
- Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any
- Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape.
- Train the New Commercialization assistant, market ignition executives & Teams
- Assist in driving the targeted stakeholder –Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team.
- Timely submission of LPD reports & data analysis
Education & Skills:
- Bachelors/Masters Degree in Agriculture
- Experience –10 to 15 years’ experience in CP/pesticides management
- Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
- Excellent verbal and written communication skills
- Strong interpersonal skills, critical thinking and problem-solving skills
- Strong project management, systems and technical, and time management skills
- Solutions approach and Decision making