Commerce Analytics Associate Director

Company description Publicis Connected Media UK is a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumer experiences and drive exceptional business outcomes for our clients. Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people. The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon, Lotame, Publicis Commerce and Influential. Publicis Connected Media is part of Publicis Groupe. Overview Commerce Analytics Associate Director We’re hiring a Commerce Analytics Associate Director to join our growing UK Commerce team and help shape the future of retail media. This is an exciting opportunity to work at the intersection of data, technology and eCommerce—turning complex datasets into clear, commercially impactful insights. You’ll play a key role in driving performance for leading clients, particularly across Amazon, while collaborating with talented teams across analytics, technology and commerce. If you enjoy solving real business challenges with data and influencing senior stakeholders, this role offers both impact and growth. Responsibilities What you’ll be doing: Lead analysis across Amazon DSP and retail media datasets to identify opportunities that improve campaign effectiveness and profitability Build, refine and activate audiences using Amazon Marketing Cloud (AMC) to drive more precise targeting and incrementality Translate complex datasets into clear, actionable insights that inform strategic decision-making Develop data models, frameworks and dashboards to answer key business questions Partner with internal teams and clients to deliver scalable, data-driven solutions across commerce and media Present insights and recommendations confidently to stakeholders at different levels, influencing decisions and outcomes Identify opportunities to automate processes, connect data sources and improve overall data quality Qualifications Skills we’re looking for: Strong hands-on experience with Amazon DSP and campaign optimisation Proven experience using Amazon Marketing Cloud (AMC) to build, analyse and refine audiences Confidence communicating with stakeholders and presenting insights in a clear, impactful way Practical data capability, including working with datasets and tools such as SQL (flexible if this is the only gap) Solid understanding of retail media, eCommerce or performance marketing environments Analytical mindset with the ability to turn data into meaningful, commercial insights Collaborative approach, with curiosity and a willingness to continuously learn and evolve Additional information Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including: 📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). Publicis Groupe works primarily from the office or our clients' office four days per week. At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-OH1

Skills we’re looking for: Strong hands-on experience with Amazon DSP and campaign optimisation Proven experience using Amazon Marketing Cloud (AMC) to build, analyse and refine audiences Confidence communicating with stakeholders and presenting insights in a clear, impactful way Practical data capability, including working with datasets and tools such as SQL (flexible if this is the only gap) Solid understanding of retail media, eCommerce or performance marketing environments Analytical mindset with the ability to turn data into meaningful, commercial insights Collaborative approach, with curiosity and a willingness to continuously learn and evolve

What you’ll be doing: Lead analysis across Amazon DSP and retail media datasets to identify opportunities that improve campaign effectiveness and profitability Build, refine and activate audiences using Amazon Marketing Cloud (AMC) to drive more precise targeting and incrementality Translate complex datasets into clear, actionable insights that inform strategic decision-making Develop data models, frameworks and dashboards to answer key business questions Partner with internal teams and clients to deliver scalable, data-driven solutions across commerce and media Present insights and recommendations confidently to stakeholders at different levels, influencing decisions and outcomes Identify opportunities to automate processes, connect data sources and improve overall data quality