Associate Director, Strategy (Social & Content Strategy)

Company description As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation. Overview The Social & Content Strategist leads the vision for content/influencer territories, social platform amplification and strategic connectivity across paid, earned, shared and owned (PESO) channels ensuring unified efforts that support the brand’s overall campaign strategy. The role bridges internal teams, agency partners and creator networks to drive cohesive, insight-led content activations from briefing through performance analysis. Responsibilities Key Responsibilities Develop pre-brief discovery insights to inform campaign briefs, creator selection, and content strategy Interrogate briefs, ensuring brand objectives are properly translated for marketing touchpoints Drive cohesive strategic direction across content development, serving as a filter for initial content review and approval Provide input into paid amplification content prioritization, tactics, and optimization across PESO channels Analyze campaign performance, distill learnings, and apply insights across the brand portfolio to improve future activations Curate and present social trends & cultural insight recommendations aligned with brand marketing priorities Manage project timelines and cross-functional collaboration to ensure on-pace execution across creator campaigns Qualifications Required Qualifications 4-6 years of experience in social media strategy, influencer/creator marketing, integrated digital marketing or custom content/strategy Bachelor’s degree Demonstrated expertise working across PESO channels with a strong understanding of paid social, creator ecosystems, and content amplification Experience managing cross-functional workstreams involving internal teams, agency partners, and external vendors Strong analytical skills with the ability to translate campaign performance data into actionable strategic recommendations Preferred Qualifications Agency experience Proficiency with social platforms, social listening, analytics, and creator management platforms Familiarity with AI-powered insight tools and trend analysis methodologies Excellent written and verbal communication skills with the ability to present strategic recommendations to senior stakeholders Track record of successfully managing end-to-end workstreams with measurable business impact Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.

Required Qualifications 4-6 years of experience in social media strategy, influencer/creator marketing, integrated digital marketing or custom content/strategy Bachelor’s degree Demonstrated expertise working across PESO channels with a strong understanding of paid social, creator ecosystems, and content amplification Experience managing cross-functional workstreams involving internal teams, agency partners, and external vendors Strong analytical skills with the ability to translate campaign performance data into actionable strategic recommendations Preferred Qualifications Agency experience Proficiency with social platforms, social listening, analytics, and creator management platforms Familiarity with AI-powered insight tools and trend analysis methodologies Excellent written and verbal communication skills with the ability to present strategic recommendations to senior stakeholders Track record of successfully managing end-to-end workstreams with measurable business impact

Key Responsibilities Develop pre-brief discovery insights to inform campaign briefs, creator selection, and content strategy Interrogate briefs, ensuring brand objectives are properly translated for marketing touchpoints Drive cohesive strategic direction across content development, serving as a filter for initial content review and approval Provide input into paid amplification content prioritization, tactics, and optimization across PESO channels Analyze campaign performance, distill learnings, and apply insights across the brand portfolio to improve future activations Curate and present social trends & cultural insight recommendations aligned with brand marketing priorities Manage project timelines and cross-functional collaboration to ensure on-pace execution across creator campaigns