Workshop Concept Manager

• Plan and execute the marketing strategy for the Bosch Workshop Concept, including budget planning and control, coordination of events, and marketing campaigns. 

• Roll out new services for the Bosch Car Service network, determining business models, setting pricing strategies, and introducing service packages to develop Value Added Services. 

• Guide and support the sales team in the implementation of the concept in the market. 

• Manage relationships with suppliers and other departments in the company. 

• Develop and lead the concept strategy, establishing mid- and long-term business plans. 

• Analyse competitors' activities and identify opportunities for business development. 

• Coordinate customer surveys and assessments regularly. 

• Plan Bosch Car Service network expansion per country in the region of North-West Africa. 

• Set up, lead, and deploy strategic cooperation with key partners. 

• Support new Bosch Car Service acquisitions through market-specific campaigns. 

• Follow up on the Bosch Car Service contracting process, revising/updating content based on country-specific regulations and market requirements. 

• Report to the Workshop Concept North Africa Team leader. 

EDUCATION

• University degree in marketing, business administration or its equivalent.
• Fluent in English and Arabic (French is a plus)

EXPERIENCE

• Minimum of 5 years working experience in franchise or network concept
• Technical understanding of the automotive industry is a plus

SKILLS

• Excellent negotiation skills & Strong target orientation
• High efficiency on time management, strong communication skills, ability to build sustainable relationships
• PC literate with excellent skills in MS Word, Excel, PowerPoint and Outlook
• SAP Knowledge 

• Agile and flexible in adapting to changing situations
• Trustworthy and reliable
• Responsible and dependable
• Collaborative team player and autonomous
• Assertive with clear and confident communication
• Hard‑working and disciplined
• Knowing how to work in an intercultural group