Global Website AEM Product Owner
Job Description
Job Overview
Komatsu is embarking on a global initiative to transform our website experiences. This role will orchestrate the re-platforming of Komatsu websites built on various content management systems to the Adobe Experience Manager platform. Delivering a consistent and world class online experience is a key outcome.
Key Job Responsibilities
Your primary responsibility will be analyzing website functionality and gathering requirements from regional business teams. You will be required to translate functional specifications to re-build websites, serving as the lead liaison between regional stakeholders and web development teams. You will be working in close collaboration with the digital marketing teams in a dozen regions, IT teams and vendors to develop and execute website migrations. A foundational knowledge of business objectives, our digital channels and Adobe AEM capabilities will be critical for facilitating the website re-build process and delivering a consistent online experience for customers in all markets.
• Manage and drive the migration of Komatsu websites onto Adobe AEM CMS and DAM
• Host discovery sessions and interviews with regional teams to understand the scope of their website functionality and document and detail all build requirements in ADO
• Analyze existing website functionality, user experience (UX), and technical architecture to identify gaps, risks, and improvement opportunities.
• Review wireframes, mockups, and prototypes in collaboration with UX/UI designers to ensure the proposed solutions meet business needs.
• Map and document current and future state business processes, data flows, and system integrations relevant to the website.
• Maintain and manage a prioritized requirements backlog, ensuring traceability and transparent list of tickets to accomplish business goals
• Organize backlog grooming meetings with development teams to ensure all development tickets are requirements and acceptance criteria are fully understood by technical development teams
• Write UAT plans and QA completed development work to ensure it meets acceptance criteria and aligns with business needs
• Support User Acceptance Testing (UAT) activities, including developing UAT plans, coordinating testers, and managing defect resolution.
• Effectively communicate complex technical concepts and business implications to both technical and non-technical audiences.
• Manage stakeholder expectations and facilitate consensus among conflicting priorities and requirements.
• Develop a detailed website migration project plan, timeline and change management
• Serve as subject matter expert for leveraging Adobe AEM CMS and DAM
• Drive alignment on information and content architecture across websites, as well as the adoption of a common taxonomy and meta tag schema
• Guide integrations between Komatsu source systems needed to deliver the online experience
• Prepare and host regular reports outs covering strategy, roadmap, progress and performance against KPIs
• Capable of working flexible hours to host meetings which accommodate European and Asia working hours
Qualifications/Requirements
- Bachelor’s degree in marketing, business, communications, or a related field
- Minimum of 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environment
- Minimum of 2 years with hands on experience using content management systems and digital asset management systems (preferably Adobe Experience Manager)
- Experience implementing on-site personalization based on a user’s profile settings
- Experience implementing A/B testing
- Experience with website analytics and reporting
- Experience with building lead generation processes, from lead capture all the way to qualification and opportunity management
- Experience working with international marketing teams
- Familiar with UX best practices, landing page creation, responsive design and mobile first layouts
- Familiar with usability testing practices and methodologies
- Familiar with HTML/CSS
- Excellent project management and communication skills