Head of Site Analytics and Optimisation @NET-A-PORTER @MR PORTER
Job Description
NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women.
Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.
MR PORTER is the men’s luxury style destination. Since 2011, it has offered customers a curated assortment of fashion, fine watches, grooming and lifestyle products from the world’s most coveted designers. It delivers exceptional quality with private label, Mr P., and market-leading exclusive capsule collaborations with brand partners. MR PORTER creates unique experiences for its EIPs (Extremely Important People), with first access to products, a dedicated personal shopper and invitation-only benefits. Through content across all its platforms, it provides expert styling advice, immersive storytelling, and profiles inspiring men, places and products. Consciously Crafted, its responsible product curation, supports customers to shop with a focus on conscious consumerism. MR PORTER Health In Mind, its long-standing initiative in partnership with Movember, raises awareness of men’s mental and physical health. MR PORTER is part of LuxExperience, the leading digital, multi-brand luxury group.
NET-A-PORTER and MR PORTER are part of LuxExperience, the leading digital, multi-brand luxury group.
NET-A-PORTER are now seeking a talented Head of Site Analytics & Optimisation to join the NET-A-PORTER.COM and MR PORTER.COM teams. This role is pivotal in shaping the behavioural intelligence layer for our sites and apps, from data quality and transformation to experimentation, automation and AI-driven customer experiences. Reporting into the Site Trading Director and working in partnership with our Trading, Brand and Customer teams. to join the team. Some of the essentials for you to know are:
Location: Our Westfield office in Shepherd's Bush
Department Size: 5
Reporting into: Site Trading Director
Direct reports: 4
Besides a competitive salary, we can offer you:
A pension that both you and the company contribute too
A portal with an array of discounts on things like theme park and cinema tickets
Our famous staff discount along with exclusive staff sales
Private healthcare for you and your family
Flexible working
A chance to be part of a fun and caring team that support each other
- Lead and develop a team of analysts, delivering deep-dive analysis and predictive models to understand customer behaviour across NET-A-PORTER and MR PORTER.
- Drive improvements to tagging architecture, tracking strategy, and data quality standards, while centralising fragmented site data into scalable BI solutions through Databricks in partnership with the Head of MarTech.
- Translate weekly trading performance into actionable priorities, identifying immediate opportunities, monitoring requirements, and areas for deeper investigation.
- Deliver monthly insight reporting for senior stakeholders, highlighting behavioural trends, experiment outcomes, and resolving conflicting customer narratives through data-driven recommendations.
- Partner with Customer, Brand, Trading, and Analytics teams to define campaign success metrics, understand product engagement and purchase intent, and connect site behaviour to broader customer lifecycle value.
- Support Site and Customer leadership with roadmap prioritisation through commercial impact analysis, behavioural insights, and continuous interpretation of live performance.
- Lead AI-driven innovation (Google Vertex) across search, recommendations, and site experience, while overseeing end-to-end site and app experimentation governance, including A/B testing, hypothesis development, segmentation strategy, performance measurement, and statistical validity.
The type of person we are looking for:
- Strong commercial mindset with the ability to connect customer behaviour, site performance, and business outcomes to drive decision-making.
- Deep understanding of behavioural analytics, ecommerce optimisation, and experimentation, including test design, audience segmentation, and performance measurement.
- Highly analytical, with the ability to translate complex data and insights into clear, actionable recommendations.
- Naturally curious and solutions-oriented, with a passion for problem-solving and simplifying complex processes.
- Confident communicator and storyteller, capable of influencing stakeholders and driving alignment across teams.
- Proven experience leading, developing, and motivating high-performing analytics teams within fast-paced, commercially driven environments.
- Strong knowledge of analytics and customer insight platforms, including GA4, Contentsquare, Databricks, Snowplow, BigQuery, and similar tools, with the agility to balance strategic thinking and day-to-day trading priorities.
From the moment you join the LuxExperience Group we are committed to making your journey with us inspirational and evolutionary. If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.