Senior Brand Copywriter

The Senior Brand Copywriter is a subject matter expert in brand marketing copywriting, producing sharp and unexpected copy designed to engage, inform and convert our B2C and B2B audiences, including current and prospective members, dentists, groups, brokers and corporate audiences across all channels. This includes full-scale integrated marketing campaigns complete with social media, email, print, video, UX, out of home, direct, and other multi-media communications. 

This Brand & Creative team role supports Marketing, Sales, People, Communications and other internal stakeholders. It requires solid marketing writing skills and demonstrated expertise in developing snappy taglines, short action-driven email copy, memorable video scripts, product and service names and social media copy. It also requires experience in how content strategy informs copy and a knack for translating business objectives and strategy into engaging campaign concepts in collaboration with creative partners and business stakeholders. The Senior Brand Copywriter masters the art of the pitch, presenting creative work to internal stakeholders with clarity and confidence. They mentor junior writers, lead campaign ideation sprints and edit and polish copy concepts for presentation to creative leadership. Their copywriting reflects the brand tone and voice, messaging and content strategy and delivers memorable, audience-specific content that elevates the Delta Dental brand.

• 4+ years of related experience with a Bachelor’s degree.
• Demonstrated experience creating and editing in Figma. Adobe Workfront experience is a plus. 
• Demonstrated content strategy insight and expertise with excellent marketing writing, tagline and name development, script, UX, email and social media writing expertise. 
• Working knowledge of AI prompt and content editing, SEO, usability and accessibility standards for copy. 
• Demonstrated ability to write concise, compelling marketing copy across channels and adjust tone and voice for different audiences with polished pitch and presentation skills. 
• Effective time management with ability to work on multiple projects at the same time, communicate effectively with team members and meet short- and long-term deadlines. 
• Advertising copywriter experience, agency background preferred, with a robust portfolio of high-performing campaign taglines with integrated assets for email, web and social media. 
• Experience in a regulated industry, such as health care or insurance is a plus. 
• Strong client management skills with a marketing mindset with ability to engage our audiences in conversation and understand their needs, goals and pain points.
• Demonstrated ability to train junior writers.
• High level of creative consistency, brand adherence and attention to detail and organization.

Base Pay Information

The national base pay range at the end is a good-faith estimate of what Delta Dental may pay for new hires. Actual pay may vary based on Delta Dental’s assessment of the candidate’s knowledge, skills, abilities (KSAs), related experience, education, certifications and ability to meet required minimum job qualifications. Other factors impacting pay include prevailing wages in the work location and internal equity. Pay Grade 20: $72,084 - $150,995