Marketing Specialist

About US

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco’s and OTA’s), our website, OTT, marketplaces, and social media.

We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy. 

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds… has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory.  Our US buildings are Gold level LEEDS certified.

About the Role

We are looking for a highly organized, data-driven, and execution-focused Marketing Specialist to join our Austin team. This role is ideal for someone who thrives at turning marketing strategies into action, managing multiple initiatives simultaneously, and using analytics to drive continuous improvement.

A key responsibility will be planning, coordinating, and executing recurring customer-facing events, including our flagship Gem Fest events held approximately every other month. The successful candidate will combine strong project management skills with a passion for creating exceptional customer experiences and delivering measurable business results.

Key Responsibilities

Marketing Execution

• Execute integrated marketing campaigns across digital, social, email, retail, and event channels.
• Coordinate campaign timelines, assets, approvals, and cross-functional stakeholders to ensure flawless execution.
• Support the creation and deployment of promotional materials, customer communications, and marketing collateral.
• Manage marketing calendars and ensure projects are delivered on time and within budget.

Event Planning & Management

• Lead the planning and execution of recurring Gem Fest events and other local marketing initiatives.
• Coordinate with vendors, venues, merchandising, operations, and creative teams to deliver exceptional event experiences.
• Manage event logistics, timelines, budgets, and on-site execution.
• Develop post-event reports, capturing performance metrics, customer insights, and recommendations for improvement.

Analytics & Performance Optimization

• Monitor and analyze marketing campaign performance across channels.
• Track key metrics including customer acquisition, engagement, conversion, event attendance, and ROI.
• Build dashboards and reports to provide actionable insights to marketing leadership.
• Identify opportunities to optimize campaigns and improve marketing effectiveness through data-driven decision-making.

Cross-Functional Collaboration

• Partner with merchandising, creative, digital, customer experience, and operations teams to ensure alignment and execution excellence.
• Support new marketing initiatives and pilot programs through structured project management and reporting.

Qualifications

Required

• 3–5 years of experience in marketing, campaign execution, event marketing, or related roles.
• Strong project management and organizational skills with exceptional attention to detail.
• Experience coordinating events, trade shows, customer engagement programs, or promotional campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Proficiency with Excel, marketing analytics platforms, and reporting tools.
• Excellent communication and stakeholder management skills.

Preferred

• Experience with CRM, email marketing, and marketing automation platforms.
• Familiarity with Google Analytics, Power BI, Tableau, or similar reporting tools.
• Experience in retail, e-commerce, consumer products, luxury goods, jewelry, or lifestyle brands.
• Ability to work in a fast-paced environment and manage multiple priorities simultaneously.

What Success Looks Like

• Seamless execution of marketing campaigns and customer events.
• Successful delivery of Gem Fest events that drive attendance, engagement, and revenue.
• Consistent use of analytics to improve marketing performance and customer outcomes.
• Strong collaboration across teams and proactive ownership of key initiatives.
• A reputation for reliability, attention to detail, and getting things done.

Ideal Candidate Profile

You are equal parts operator and analyst—someone who loves bringing ideas to life, thrives in a highly collaborative environment, and uses data to make smarter decisions. You are energized by events, passionate about execution excellence, and take pride in delivering experiences that customers remember and business leaders can measure.

Physical Requirements 

1. Remaining in a stationary position, often standing or sitting for prolonged periods.
2. Moving about to accomplish tasks or moving from one workplace to another.
3. Adjusting or moving objects up to 40 pounds in all directions.
4. Repeating motions that may include the wrists, hands, and/or fingers.

Benefits of working at Shop LC

1. 100% Company paid, employee-only medical, dental, vision, and life insurance.
2. 4% 401(k) matching
3. Micro-enterprise profit sharing 
4. Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
5. Corporate discounts, employee sales, Employee Assistance Program
6. Tuition reimbursement and scholarship (for dependents going to college)
7. A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!