Job Description
Job Description:
- Lead the daily operations and strategy of member communication via a few digital platforms – Marketing Automation and WeCom – to drive member acquisition, conversion, and retention.
- Deliver personalized weekly member communications aligned with key themes such as new product launches, seasonal promotions, and marketing campaigns, across touchpoints including WeCom, WeChat notifications, media SMS, SMS, and WeCom group chats.
- Manage and continuously optimize always-on member lifecycle communications.
- Collaborate with Store and eCommerce teams to maximize customer value and WeChat eCommerce sales through WeCom, and oversee WeCom group chat operations.
- Position digital platforms as a strong pillar of the overall loyalty program strategy, automating and scaling best practices while personalizing the customer experience.
- Work closely with internal, external, and global partners to develop and execute CRM member communication and digital platform operations and campaigns that support business growth.
- Proactively identify opportunities and gather cross-industry best practices to continuously enhance CRM strategy.
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.