Job Description
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
Mindgruve is seeking an experienced Social Media Content Creator to produce high-quality, platform-native content that captures attention, drives engagement, and brings brand stories to life. This role goes beyond filming and editing. Our Content Creators are visual storytellers who understand social-first thinking, platform behavior, and audience psychology. You’ll collaborate closely with strategists, designers, and account teams to ideate and execute content across a full range of formats and platforms.
What You’ll Do Here:
- Develop, film, edit, and publish eye-catching short-form video content (TikToks, Instagram Reels, YouTube Shorts) that aligns with clients’ brand voice and objectives.
- Create static graphics, carousels, motion graphics, and text-on-screen storytelling for platforms including Instagram, LinkedIn, Pinterest, Facebook, and X.
- Conceptualize and execute content ideas that are on-trend, culturally relevant, and optimized for engagement across each platform.
- Apply a brand’s visual guidelines (colors, type, layout) consistently and ensure all content meets accessibility standards.
- Collaborate with strategists and social media managers to build content calendars and ensure alignment with overall social strategy.
- Transform content briefs and storyboards into polished, platform-ready deliverables with minimal supervision.
- Identify and apply trending formats, sounds, and creative styles authentically to brand content.
- Stay updated on social media trends, platform updates, and creative best practices across platforms.
- Understand social algorithms and engagement signals like watch time, saves, comments, shares, and apply that knowledge to content decisions.
- Analyze content performance metrics and collaborate with strategists to refine creative approaches for improved reach and engagement.
- Contribute content ideas during brainstorming sessions rooted in platform trends, competitor activity, and audience behavior.
- Explore user comments, questions, and UGC for creative inspiration and audience insight.
- Assist with photography and product or lifestyle shoots as needed.
We Need a Person With:
- 2–4 years of experience creating social media content for brands, preferably in an agency or in-house setting.
- A strong portfolio showcasing high-performing, multi-format social content across platforms.
- Proficiency in video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar).
- Experience with photography and graphic design tools (Canva, Adobe Photoshop, Illustrator, or similar).
- Experience creating motion graphics or simple animations is a plus.
- Hands-on experience with platform-native creation tools (TikTok, Instagram, YouTube Shorts).