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Senior Artist Relations Manager - Opry Entertainment Group
Opry Entertainment GroupPosted Today
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Job Description
As a Senior Artist Relations Manager with Opry Entertainment Group (OEG), you will lead high-impact artist and industry engagement for the Grand Ole Opry, supporting OEG's mission to foster meaningful, long-term relationships with artists, managers, and label partners. You will steward Opry-centric strategy, optimize existing artist programs (including Opry NextStage), and serve as a trusted liaison between artist teams and internal stakeholders--particularly Marketing, Content Production/Social, and Partnerships. As the ideal candidate, you will bring strong industry relationships, advanced presentation skills, a vast knowledge of country music history, and the ability to translate artist insights into compelling storytelling. You will help shape team culture, collaborate daily with Programming, and ensure a consistent, elevated artist experience throughout the Opry ecosystem. Reports to the Director of Artist Relations.
- Serve as an ambassador for the Grand Ole Opry, strengthening relationships with artists, managers, publicists, and label partners while sharing the history, mission, and cultural importance of the Grand Ole Opry to deepen the understanding of the Opry's legacy and impact.
- Maintain current knowledge of artist initiatives, release cycles, and tour activity to proactively identify engagement opportunities.
- Develop incentive plans to drive artist engagement, participation, and long-term relationships.
- Regularly attend Opry shows and industry events representing the Opry with professionalism and an artist-first mindset. Provide on-site support for artist content initiatives, ensuring accuracy, professionalism, and a high-quality artist experience.
- Lead all aspects of Opry NextStage, including annual planning, program development, advancing and executing tentpole events, partner communication, and internal alignment.
- Optimize and evolve existing artist and industry engagement programs in partnership with Programming, Marketing, and Partnerships teams, continuously improving processes, efficiency, and the overall artist experience.
- Manage strategic communication plans, project timelines, budgets, and workflows for artist-centric initiatives.
- Represent Artist Relations team in cross-functional company meetings, ensuring artist needs and perspectives are clearly communicated and aligned. Provide clear and timely internal communication regarding artist timelines, releases, and engagement activity.
- Coordinate promotional, social, and content requests across all Opry performers while overseeing the review and approval process for artist content across social and marketing channels; serve as primary liaison between internal teams and artist representatives for non-performance requests.
- Collaborate daily with the Programming team to align on artist opportunities, identify operational gaps, and implement improved workflows that elevate efficiency and the artist experience.
- Develop presentations and strategic materials for internal leadership and partners, translating industry trends and program needs into clear recommendations.
- Foster a teamwork culture that works to maintain excellent relationships with artists and their teams.
- Perform other duties as assigned.