Provider Product Marketing Director

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

 
The Provider Product Marketing Director will serve as the strategic owner of Product Marketing for HHAeXchange’s provider business across a growing multi-product SaaS portfolio. This role is accountable for defining and driving how provider-facing products are positioned, packaged, launched, and adopted in the market, directly influencing pipeline, adoption, expansion, and revenue growth. This role will operate as a highly influential cross-functional leader, driving alignment and strategic decision-making across multiple executive stakeholders without direct people management responsibility.

This is a senior individual contributor role for a strategic and hands-on Product Marketing leader who can drive cross-functional alignment, influence executive decision-making, and shape how HHAeXchange brings products to market. This person is equally comfortable developing positioning and go-to-market strategy as they are executing against it, while leveraging AI and modern marketing technologies to scale impact and improve effectiveness.

Success in this role will be measured by the clarity and impact of product positioning, the effectiveness of go-to-market launches, and contribution to pipeline and revenue growth. This role is directly accountable for product marketing’s contribution to pipeline generation, sales velocity, and expansion revenue.  

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

 
The Provider Product Marketing Director will serve as the strategic owner of Product Marketing for HHAeXchange’s provider business across a growing multi-product SaaS portfolio. This role is accountable for defining and driving how provider-facing products are positioned, packaged, launched, and adopted in the market, directly influencing pipeline, adoption, expansion, and revenue growth. This role will operate as a highly influential cross-functional leader, driving alignment and strategic decision-making across multiple executive stakeholders without direct people management responsibility.

This is a senior individual contributor role for a strategic and hands-on Product Marketing leader who can drive cross-functional alignment, influence executive decision-making, and shape how HHAeXchange brings products to market. This person is equally comfortable developing positioning and go-to-market strategy as they are executing against it, while leveraging AI and modern marketing technologies to scale impact and improve effectiveness.

Success in this role will be measured by the clarity and impact of product positioning, the effectiveness of go-to-market launches, and contribution to pipeline and revenue growth. This role is directly accountable for product marketing’s contribution to pipeline generation, sales velocity, and expansion revenue.  

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.