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Job Description
Job Summary:
This leadership role is responsible for developing fully integrated, consumer-led marketing plans that align to Retail business objectives and growth priorities. The Senior Marketing Manager partners closely with Merchandising leadership to translate business strategy into clear, actionable marketing plans that drive measurable consumer impact and strong financial performance. This role is designed for a well-rounded marketing generalist, with a preference for candidates who bring experience in social media and are looking to expand into broader, full-funnel marketing leadership.
This role also oversees owned social media channels as part of a broader integrated marketing remit, leveraging social expertise to strengthen overall campaign effectiveness. The Senior Marketing Manager drives market competitiveness and operational excellence through rigorous performance analysis, continuous process improvement, and effective agency and vendor management, while building and leading a high-performing team through strong coaching, development, and thoughtful resource planning.
Job Responsibilities:
Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
This leadership role is responsible for developing fully integrated, consumer-led marketing plans that align to Retail business objectives and growth priorities. The Senior Marketing Manager partners closely with Merchandising leadership to translate business strategy into clear, actionable marketing plans that drive measurable consumer impact and strong financial performance. This role is designed for a well-rounded marketing generalist, with a preference for candidates who bring experience in social media and are looking to expand into broader, full-funnel marketing leadership.
This role also oversees owned social media channels as part of a broader integrated marketing remit, leveraging social expertise to strengthen overall campaign effectiveness. The Senior Marketing Manager drives market competitiveness and operational excellence through rigorous performance analysis, continuous process improvement, and effective agency and vendor management, while building and leading a high-performing team through strong coaching, development, and thoughtful resource planning.
Job Responsibilities:
- Partners with the Marketing Director in determining and implementing the strategy across the organization.
- Partners with the management team to identify, develop, and implement appropriate approaches, processes, and tools that elevate the marketing group.
- Identifies, evaluates and recommends marketing opportunities consistent with business objectives; provides marketing support to throughout the organization.
- Works to identify and develop marketing strategies and programs in collaboration with business team. Communicates new ideas to director.
- Delivers presentations and provides reports for the business to provide marketing information which may include marketing trends, competition, new products, and pricing.
- Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
- Proactively provides Marketing solutions to address key business capabilities.
Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.