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Business objective
- Aid frontline sales workforce in Retail and Project Sales by means of creating awareness on wood coatings product features and selling points
Stakeholder Management
- Plan and conduct trainings on wood coatings products for Contractors, applicators, architects and furniture manufacturers to impart technical clarity and demonstrate product strengths
- Influence existing dealers as well as non-APL dealers in expanding product portfolio and assist them in selling wood coatings products by means of technical briefing sessions through shop meets
Market Intelligence:
- Aid Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Devise ways in which these product strengths can be communicated to the consumers and influencers
Quality Assurance:
- Provide on-site training as per requirements shared by verticals to ensure right application of products at the site
- Perform the quality checks of wood coatings sample panels before providing to stakeholders like contractors, architects etc.
- Design the collaterals of wood coatings products and improvise the content to highlight product strengths
Customer Complaints
- Assist all the verticals in handling complaints related to wood coatings products that could not be solved at their level
- Perform the analysis of customer complaints reported and design specific inputs and interventions to avoid reoccurrence of complaints
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