Assistant Brand Manager (CP Meiji)

Responsibilities

Portfolio Management

• Assist in the development and execution of brand plans and strategies.
• Support Brand Manager in creating annual marketing plans, including advertising, promotions, and product launches.
• Monitor and report on brand performance metrics, providing actionable insights to improve market position.
• Evaluate the effectiveness of marketing campaigns and initiatives.
• Assist in the planning, execution, and monitoring of marketing campaigns.
• Coordinate with creative agencies to develop marketing materials, including advertisement materials, packaging
• Ensure that all marketing activities align with brand guidelines and objectives.
• Collaborate with product development teams to support new product launches.
• Assist in the creation of product positioning and messaging strategies.
• Monitor product performance and suggest improvements based on market feedback.
• Work closely with sales, distribution, and customer service teams to ensure brand consistency.
• Support internal teams with necessary brand-related information and materials.
• Coordinate with external partners, such as suppliers and agencies, to execute brand initiatives.

Budget Management:

• Assist in managing the marketing budget, ensuring cost-effective use of resources.
• Track expenses and provide regular budget updates to the Brand Manager.
• Prepare regular reports on brand performance, including sales data, market share, and campaign results.
• Use analytics tools to measure the success of marketing efforts and identify areas for improvement

 

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 1–3 years of relevant experience in brand management, preferably in the FMCG or consumer products industry.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Proficiency in MS Office; experience with data analysis tools (e.g., Nielsen) is a plus.
• Passion for branding, consumer behavior, and market trends.
• Familiarity with digital marketing strategies and tools.