ASO Expert

ASO Expert

We are looking for a highly analytical and execution-focused ASO Expert to lead our app discovery and organic acquisition strategy. This role will primarily focus on App Store Optimization (ASO) to drive installs, improve conversion rates, and scale app visibility across platforms.
You will play a critical role in growing our mobile app user base by optimizing store presence, running experiments, and collaborating with cross-functional teams to unlock sustainable growth.

About Junglee Games:

Junglee Games is part of Flutter Entertainment, the world’s leading iGaming and sports entertainment group listed on the New York Stock Exchange (NYSE: FLUT). We operate independently in India while leveraging Flutter’s global expertise across product, technology, and responsible gaming.

Junglee Games is a technology-led entertainment powerhouse building safe, intelligent, and immersive gaming ecosystems that delight millions daily. Founded in San Francisco in 2012, we are revolutionizing the player experience by treating trust, safety, and fairness as engineering priorities. We specialize in building scalable platforms across a diverse portfolio of competitive and social genres including Ludo, Carrom, Solitaire, Rummy, Poker, Teen Patti, Pool, Quizzes and Tamboola.

By marrying tech and deep data science with a passion for community, we have turned technology into our unfair advantage. Our focus on platform thinking allows us to deliver seamless, responsible, and culturally relevant experiences at a global scale.

Joining Junglee Games means working at the intersection of India’s fast-growing gaming ecosystem and joining Flutter Entertainment’s global talent community, shaping the future of digital entertainment. Beyond gaming, Junglee Games represents a culture defined by technological ingenuity and strong values. We are committed to shaping the next generation of responsible leaders and redefining what it means to be a tech-first entertainment leader in a digital-first world.

Key Responsibilities

• Own and drive the App Store Optimization (ASO) charter across Google Play Store and Apple App Store

• Define and execute strategies to improve app rankings, keyword visibility, and install conversion rates

• Conduct deep keyword research and metadata optimization (titles, descriptions, tags, creatives)

• Lead A/B testing of app creatives (icons, screenshots, videos) to maximize conversion rates

• Analyze store performance metrics (impressions, CVR, installs, retention signals) and derive actionable insights

• Collaborate with Product, Design, and Marketing teams to align store messaging with product value propositions

• Monitor and respond to ratings & reviews, and work with Product teams to improve app sentiment and ratings

• Track competitor strategies, category trends, and algorithm updates across app stores

• Build and scale experimentation frameworks to continuously improve ASO performance

• Support broader organic growth initiatives (SEO, content, lifecycle) where needed

What We’re Looking For

• 6–10 years of experience in organic growth, with strong hands-on ASO experience

• Proven track record of scaling app installs and improving app store conversion metrics

• Deep understanding of App Store / Play Store algorithms, ranking factors, and best practices

• Experience with ASO tools (e.g., AppTweak, Sensor Tower, data.ai, StoreMaven, etc.)

• Strong analytical skills with experience in data-driven experimentation and A/B testing

• Ability to translate data into clear growth strategies and execution plans

• Experience working in consumer apps, gaming, or high-scale mobile-first companies

• Strong cross-functional collaboration and stakeholder management skills

Good to Have

• Exposure to global app markets and multi-language ASO strategies

• Working knowledge of SEO and content-led organic growth

• Experience in conversion rate optimization (CRO) for mobile funnels

Success Metrics (What You’ll Be Measured On)

• Improvement in app store rankings and keyword visibility

• Increase in install conversion rates (CVR)

• Growth in organic installs and share of organic acquisition

• Improvement in app ratings, reviews, and user sentiment

• Impact of ASO experiments on install and retention metrics

Why Join Us

• Opportunity to work on a high-scale product with millions of users

• High ownership role with direct impact on business growth

• Fast-paced, experimentation-led culture with strong learning opportunities

• Collaborative environment with cross-functional exposure