Social Community & Communications Executive
Job Description
GYG's social channels are where our community lives, and this role is how we show up there. The Social Community & Communications Executive sits at the intersection of social media and guest experience: part community builder, part brand guardian, part digital front-of-house. You'll be in the comments, in the DMs, in the thick of it, celebrating the fans who already love us, engaging with creators, and making sure every interaction feels like it came from a real person with a real personality.
What You'll Do
- Own day-to-day moderation and community management across GYG's Instagram, TikTok and Facebook channels, in a voice that's unmistakably GYG
- Proactively engage with guests, creators and brand advocates: like, respond, reshare, celebrate. The community that already loves us deserves more than silence
- Engage with social culture, capitalising on trends and engaging with other brands in comments, in line with the broader social strategy
- Act as the first point of contact for guest feedback via social, triaging and escalating complaints or sensitive issues to Guest Experience or the communications team
- Use social listening tools to monitor brand sentiment, identify emerging issues and flag volume spikes in real time
- Surface recurring feedback themes and community insights to contribute to Guest Experience reporting
- Assist with influencer outreach, gifting coordination, product seeding logistics and media materials
- Support the planning and execution of media moments and brand activations, including guest lists, invitations and supplier liaison
- Compile reports tracking coverage, community performance and sentiment, keeping shared tools and databases accurate and up to date
What You'll Bring
- 1-3 years' experience in social media, community management or communications support, ideally in a consumer brand, hospitality or retail environment
- Tertiary qualification in Communications, Marketing, PR, Media or a related discipline
- Deep familiarity with Instagram, TikTok and Facebook, not just as a user but as someone who understands how communities work on each platform
- A voice that's warm, witty and adaptable: you know when to be playful, when to show empathy, and when a little irreverence is exactly right
- The instinct to turn a complaint into a great guest experience and a fan into a louder one
- Calm under pressure and organised under volume: able to manage a high flow of interactions without losing quality or tone
- Experience with social listening or community management tools (Sprout Social, Hootsuite, Brandwatch) desirable
What You'll Love
We back our people. Here's some of what's on the table:
- Join one of Australia's fastest-growing restaurant companies and be part of the story
- Real career growth in a marketing function that's investing seriously in its capability
- Annual short-term incentive scheme
- Annual long-term incentive scheme: earn restricted GYG shares with a three-year vesting period
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.