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Job Description
- Analyze internal and external data to quantify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
- Help customers navigate the shift to an AI first era of Marketing leveraging Google AI and ML solutions articulating and quantifying the value and impact of investments in this area.
- Develop relationships with analytics counterparts and earn their trust, and tell stories with data, both visually and verbally.
- Collaborate across teams innovating, to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, and behavioral insights. Lead the full lifecycle of analytics and measurement initiatives, from idea to implementation.