Performance Planning Manager (Mobile Apps)

Company description At Zenith, we are a connected team with purpose

We are driven to create new perspectives through modern media

We believe marketing is a powerful investment that can build and grow brands and increase business profitability

So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do

We pride ourselves on delivering return on investment, imagination, and insight

Central to this vision is the knowledge that we are only as good as our people

To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry

We know it is not the sum of one but the sum of all of us that make us great

Our behaviors are: Be Bold, Be Kind, Be Better Together

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential

We offer progressive flexible working options to everyone at all levels — it’s not a policy

It’s behavior-led and reinforced through our values

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other

Overview About the role This is a rare opportunity to work at the centre of Adobe’s mobile growth strategy across APAC, partnering with one of the most sophisticated and forward‑thinking digital brands in the world

Adobe is a business that truly understands the power of mobile

With significant, sustained investment in mobile app marketing across multiple products, mobile is not a test channel or bolt‑on - it is a core pillar of Adobe’s performance and growth strategy

The work spans always‑on user acquisition, major campaign bursts, and long‑term audience and product growth, supported by substantial, multi‑market investment and senior stakeholder attention

As Performance Planning Manager (Mobile Apps), you'll work closely with Adobe, who value strategic thinking, rigour, and partnership - and who expect their agency to help lead the conversation, not just execute instructions

This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client, combining strategic thinking with strong hands-on expertise to drive the growth and visibility of Adobe mobile app campaigns

This role requires a deep understanding of performance marketing channels, user acquisition strategies and some knowledge of app store ecosystems (iOS and Android)

You’ll be responsible for planning paid media campaigns that increase app downloads, drive ROI, and encourage long-term user retention through paid efforts

The ideal candidate is a hybrid thinker: someone who can define and scale performance marketing strategies while also rolling up their sleeves to troubleshoot and optimise campaigns when needed

You will act as a trusted partner to your clients, providing clarity, confidence and forward planning

You’ll have the autonomy to shape standards, influence conversations, and build a scalable approach that will be felt across markets

If you’re motivated by working on a world‑class brand, enjoy partnering with smart, engaged clients, and want your expertise in mobile to genuinely matter, this role offers both impact and career momentum in equal measure

What you will do with us: Lead performance strategy for a category-leading client - Own and evolve the mobile app marketing strategy across iOS and Android - shaping how a global brand drives acquisition, engagement, and long-term value through paid and owned channels

Develop media strategies across search (Apple Ads, Google UAC), social and display - grounded in audience insight, clear objectives, and full-funnel thinking from install through to retention

Build and optimise campaign structures, targeting approaches, creative testing frameworks and bidding strategies to deliver against key metrics including CPI, ROAS and lifetime value

Map and continuously refine the user journey across acquisition, engagement and retention - identifying opportunities to unlock growth across every stage

Ensure mobile activity is fully connected to broader digital campaigns - driving consistency across app stores, search, social, display and owned ecosystems

Guide mobile app planning - challenging thinking, and elevating output across a multi-disciplinary group of specialists

Partner with strategy, activation, analytics, creative and client teams to deliver cohesive, insight-led marketing solutions aligned to broader business goals

Analyse performance, identify risks and opportunities, and implement data-led optimisations to maximise ROI and drive continuous improvement

Define conversion frameworks, ensure robust tracking, and lead structured testing programmes (A/B, creative, messaging) to unlock incremental growth

Identify emerging trends, platforms and growth opportunities while upskilling teams and embedding best practice across mobile marketing

What You’ll Bring: 3+ years' experience in planning performance marketing campaigns - including some experience working in mobile app marketing or performance‑led digital roles

Hands-on experience in planning or running app install campaigns across Apple Ads, Google UAC, Meta, TikTok, and other digital platforms

Experience with MMPs, mobile attribution, and event tracking

Analytical mindset with ability to turn data into actionable insights

Comfortable working in a fast-paced, test-and-learn environment

Working knowledge of iOS and Android ecosystems, including app store dynamics, platform constraints, and the impact of privacy and policy changes on planning

Experience planning and optimising performance‑led mobile activity across channels such as paid social, app campaigns, programmatic, and/or search

Confidence reviewing performance outputs, identifying risks and opportunities, and connecting results back to agreed objectives and investment decisions

Strong client communication skills, with the ability to simplify complexity, influence decisions, and build trust with senior stakeholders

A practical, solutions‑focused mindset - able to balance strategic thinking with hands‑on problem‑solving when needed

Curiosity and adaptability in a fast‑changing mobile landscape, with the confidence to evolve thinking as platforms, measurement, and user behaviour shift

A strategic mindset with the ability to develop and execute a strong vision for your clients

Excellent attention to detail – you’re super organised, and can manage multiple priorities with precision and confidence, and know when to escalate issues promptly

A collaborative mindset - You work effectively and constructively with multi-disciplinary teams to turn ideas into action and contribute to award-worthy work

What you’re looking for: A supportive and collaborative culture

Clients who are encourage innovative thinking and are open to be challenged

An opportunity to deepen your digital channel expertise and grow into an omnichannel activation and planning expert

Ambition to fulfil your career goals in a business large enough to accommodate them. #LI-LJ1 Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more about us at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.