Job Description
KEY ACCOUNTABILITIES
1. Brand strategy & marketing planning
Strategize, develop and implement brand strategies / plans to ensure execution is in line with agreed brand positioning, timeline and budget
Involvement in 3-year strategic planning, global brand positioning and activation platforms in relation with global & regional brand teams
Detail marketing action plan for implementation (quarterly base) with clear and actionable KPIs
Localized brand activation platforms development based on local market environment, consumer needs and appropriate translation of global brand positioning
2. Brand activities
Work with Marketing Manager(s) to supervise and develop annual activation and engagement plan. Develop full year review, strategic direction and annual master plan for key brands to optimize resources.
Develop, implement and evaluate marketing programs for the brands with a strong focus on On-Trade activation, events, PR and key influencers in line with the brand plan / global brand direction
Closely monitor agency performance KPIs and deliver annual appraisals
3. Support Sales Development
Work closely with commercial & trade marketing teams to guide on the development of activities covering products, packages, merchandising and promotions; to accelerate the development of brands
Supervise projects implementation on ground with effective evaluation system
Provide guidance to trade marketing on brand merchandising & promotion activities
4. Market Intelligence & Insights
Act as the day to day manager of all consumer insight development initiatives.
Leverage different resources (agencies, brand companies, sales teams) to collect market intelligence and competitive information to continuously provide insightful recommendations
Participate in market visits to formulate excellent sense of consumers and market
Provide monthly analysis and commentary on key brand activities and performance to include review of depletion data
5. Consumer A&P Management
Monitor and control activation and engagement A&P spend to be in line with the agreed brand plan in cooperation with the finance team and assess ROI on A&P expenditures
Supervise and manage spending effectively through compliance of Standard Operating Procedures
Manage suppliers/vendors, PO, payments; sourcing and utilization of POS material
6. Communication / Relationships
Manage efficient communication to get the best support internally and externally
Be a team player and work closely and proactively with the commercial team, as well as other departments in Pernod Ricard
Develop a collaborative relationship with the trade marketing and sales team.
Manage creative / brand / advertising / research agencies in delivering quality and professional services
Build efficient network with opinion leaders (trade, media, influencers)
Build effective working relationship with the global brand & regional marketing teams
JOB REQUIREMENTS
Education & Experience
Degree holder with formal business/marketing qualifications or equivalent
Minimum 5 years working experience in FMCG, with brand management experience; Experience in beverage industry an advantage
Functional & Leadership Competencies
Energetic, entrepreneurial, confident and proactive individual – able to identify new opportunities, to persuade others, and to get things done
Self-motivated, results-oriented and having strong analytical skills, with ability to adapt to change
A team player with excellent interpersonal and communication skills
Comprehensive understanding of consumer businesses particularly in marketing practices, and related laws
Good presentation, project planning and negotiation skills
Fluent English skills (written/spoken) are mandatory
Good command of MS Office (Excellent excel and PowerPoint)
Digital knowledge – trends, social media.
Job Posting End Date:
Target Hire Date:
2026-06-26Target End Date:
2026-06-30