Hospital Liaison

? Location: Virginia Beach/Norfolk
? Department: Business Development
? Reports To: Chief Marketing Officer
? Job Type: Full-Time, Exempt

Job Summary

We are seeking a dynamic and results-driven Hospital Liaison to lead and coordinate the referral process within an assigned market. In this role, you will evaluate patient needs—both clinical and financial—and collaborate with referral sources to ensure appropriate placement in our long-term care facilities.

The ideal candidate is relationship-focused, highly organized, and experienced in healthcare marketing, case management, or admissions.

Key Responsibilities

• Coordinate and manage the referral process to support facility census and quality mix goals

• Build and maintain strong relationships with hospitals, physicians, case managers, and referral sources

• Respond promptly to referral inquiries and complete patient assessments (goal: within 30 minutes)

• Collaborate with Admissions Directors on benefits verification and pre-certification

• Provide recommendations for admissions based on clinical and financial evaluations

• Communicate admission decisions and coordinate smooth patient transitions into facilities

• Maintain accurate records in CRM/database systems to track referrals and activities

• Work closely with facility leadership (Administrators, DONs, Business Office Managers)

• Monitor bed availability, waiting lists, and patient placement needs

• Stay informed on Medicare, Medicaid, Managed Care, and regulatory requirements

• Support marketing initiatives and assist with stakeholder onboarding

• Participate in process improvement efforts to enhance workflow and customer experience

Qualifications

• RN license preferred; LPN or other healthcare backgrounds considered

• Minimum 3+ years experience in long-term care or related healthcare field

• 1–2 years of sales, marketing, or case management experience preferred

• Strong understanding of referral processes and long-term care operations

• Excellent communication and relationship-building skills

• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Strong organizational skills with the ability to manage multiple priorities

• Ability to work independently and make informed decisions in a fast-paced environment

Work Environment

• Work conducted in hospitals, healthcare facilities, and community settings

• Interaction with patients, healthcare staff, and families

• Exposure to clinical environments, including potential health risks and high-stress situations

Physical Requirements

• Ability to stand/walk for extended periods (4+ hours/day)

• Ability to sit and work on a computer for extended periods

• May require lifting up to 25 lbs

Why Join Us

• Opportunity to make a meaningful impact in patient care transitions

• Collaborative, mission-driven healthcare environment

• Competitive salary and benefits package

✅ Apply today to join our team and help connect patients with the care they need!