Ambulatory Pharmacy Physician Liaisons

Minimum Qualifications

Education: Bachelor’s degree in Marketing, Business, Healthcare or other related field is required

Licenses/Certifications: (None)

Experience / Knowledge / Skills:

• Three (3) years of successful marketing and/or sales in medical or healthcare field

• Direct experience with physicians and their staff is required

• Knowledge of healthcare services and/or operations

• Ability to conceptualize and implement effective marketing strategies

• Analytical skills necessary to identify customer needs in order to develop sales plans

• Effective oral and written communication skills

Principal Accountabilities

• Implements marketing plans and tactics designed to promote the expertise of credentialed and employed physicians to external audiences.

• Develops materials, collateral, social media venues, and other communication vehicles for promotion of physician, and stay connected to referring physician to provide alerts and updates on new developments, offerings, and physicians.

• Provides marketing and practice-building counsel to physicians and their team.  Assist physicians with the development of promotional materials and external presentations consistent with overall marketing plan.

• Coordinates activities related to physician/community events, including but not limited to, new physician orientation, conferences, physician office education meetings, chamber of commerce events, advisory groups, focus groups, luncheons and physician outreach introductions.

• Promotes new locations or services/programs offered by physicians and the community.

• Prepares and evaluates physician volume reports to assist Operations with budget planning and budget assumptions.

• Meets or exceeds budget targets for assigned area.  Report on reasons for volume misses as well as recovery strategies.

• Evaluates market data, competitive analysis, and financial data to determine effective marketing and public relations strategies to accomplish business goals.

• Assists in building marketing programs and communication plans designed to improve physician loyalty, drive account migration and acquisition, enhance referral profitability and encourage cross referrals between the hospital and the community-based referring physicians.

• Participates in the implementation of the growth plan for the hospital’s initiatives.

• Identifies future growth opportunities for new services.

• Works collaboratively with practice physicians and practice leadership in identifying and facilitating referring physician and community based sales or outreach activities. Identifies future growth opportunities for new services.

• Develops and implements sales/marketing plan consistent with market analysis, reflecting referral source targets.

• Facilitates strategic planning with management and implement initiatives.

• Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.

• Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.

• Demonstrates commitment to caring for every member of our community by creating compassionate and personalized experiences. Models Memorial Hermann’s service standards by providing safe, caring, personalized and efficient experiences to patients and colleagues.

• Other duties as assigned.