Senior Product Manager, Shop Ads Platform - San Jose

The Global Monetization Product and Technology-Ads Interface and Platform-Product team is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non-Commerce performance ads verticals. You will work on optimizing the ads creation experience to meet the needs of advertisers within these verticals, driving performance and growth on the platform.

The Commerce Platform team sits within the Global Monetization Product organization and is responsible for building advertising solutions tailored to Commerce advertisers. Our vision is to become the leading platform for Shop and Web commerce marketers to acquire users and deliver high-quality products to shoppers. We aim to achieve this by developing advertiser-facing experiences that address the unique needs of each commerce vertical.

Responsibilities:

• Own product modules related to Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager.
• Improve advertisers’ end-to-end experience from first-time setup, campaign understanding, performance review, to ongoing optimization.
• Design and iterate reporting experiences that help advertisers better understand campaign performance, diagnose issues, and identify actionable next steps.
• Optimize onboarding flows, guidance, education, and in-product recommendations to help advertisers start using Shop Ads more efficiently.
• Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans.
• Work closely with design, engineering, data science, operations, sales, and marketing teams to deliver product improvements with quality and efficiency.
• Use customer feedback, user research, funnel data, and product metrics to identify experience gaps and prioritize iteration opportunities.
• Track key metrics such as onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior.
• Support roadmap planning by providing structured analysis, product proposals, competitive research, and data-backed recommendations.

Minimum Qualifications:

• Bachelor's degree or above; 3+ years of experience in commercial products is highly preferred.
• Ability to continuously optimize ad delivery strategies and product capabilities, enhance user and client experiences, and rapidly iterate/trial-and-error to deliver optimal solutions.
• Strong logical thinking, excellent business acumen, and a fast learner.
• Highly sensitive to customer experience, with a proven track record of driving product growth from 1 to 10, and possessing fundamental operational thinking.
• Possess a big-picture mindset and independent thinking skills; able to flexibly adjust strategies in complex environments to ensure smooth project progression; resilient, with a positive and optimistic attitude toward work.