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Job Description
Marketing Manager Benelux
Department: Business Development
Employment Type: Full Time
Location: Amsterdam
Reporting To: Head of Marketing
Compensation: €55,000 - €70,000 / year
Description
Upway is hiring a Marketing Manager for the Benelux to help accelerate our growth in Belgium and the Netherlands. This is an exciting opportunity to play a key role within our marketing team, driving brand awareness, customer acquisition, and local market expansion.
In this role, you will be responsible for bringing our product and brand to life in the Benelux region. Your mission is to establish Upway as a leading name in electric mobility while driving qualified traffic to our website and delivering measurable growth.
About Upway
At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just four years, we’ve brought more than 100,000 e-bikes back to life, and we’re just getting started.
Our mission is simple: make electric mobility accessible to everyone.
We do this by sourcing and professionally refurbishing high-quality e-bikes, combining premium performance with affordability and sustainability.
To support this growth, we’re looking for an ambitious and hands-on Marketing Manager to strengthen our brand, growth, and local presence in the Benelux.
In this role, you will be responsible for bringing our product and brand to life in the Benelux region. Your mission is to establish Upway as a leading name in electric mobility while driving qualified traffic to our website and delivering measurable growth.
About Upway
At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just four years, we’ve brought more than 100,000 e-bikes back to life, and we’re just getting started.
Our mission is simple: make electric mobility accessible to everyone.
We do this by sourcing and professionally refurbishing high-quality e-bikes, combining premium performance with affordability and sustainability.
To support this growth, we’re looking for an ambitious and hands-on Marketing Manager to strengthen our brand, growth, and local presence in the Benelux.
What you will do
- Drive traffic to our website through tactical and long term marketing investments.
- Build the Upway Brand in Belgium and the Netherlands
- Position our value proposition and consumer messaging through all the customer channels
- Organise local events, be present at fares and find creative ways of getting closer to our costumers.
- Find the best local partnerships to drive traffic to our website.
- Coordinate efforts with Ops & Tech to better integrate Marketing touch points through the lifecycle
- Be the voice of our customers!
What you will need
- Strong academic background
- Ideally 5+ years of experience in Marketing, Product or Media
- A creative marketing mindset coupled with an understanding and a passion for emerging trends
- Autonomy and ability to operate in high pace environments
- Negotiation skills to strike key partnership opportunities
- Excellent communication skills, both written and oral
- Fluency in Dutch and English. Other languages are a plus
Benefits
Impact & Ownership: High-impact role in one of our largest market
Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
Location: Office in Mechelen / Amsterdam
Competitive Package: Attractive salary plus equity participation.
Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.
Perfect Match for any marketing expert who loves bikes!