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Job Description
- Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics and benchmarks for the largest campaigns to understand the incremental impact of the marketing dollars. (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Partner with internal teams in advanced analytics work including experimentation, measurement and modeling.
- Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
- Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies. Frame and solve ambiguous problems by scoping technical priorities and innovate on statistical methods.