Function:  Emerging Channels

Location: Delhi

Reporting To:  General Manager - Cash & Carry & SIS

At Tata Consumer Products Ltd, we stand #Forbetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthen core & accelerate our growth business, Build on new opportunities, Drive execution excellence everyday, Create future ready organisation, Drive Digital and Innovation and Embed Sustainability.

This job opportunity closely aligns with one of these key strategic pillars, which is Strengthen core & accelerate our growth business as this role is directly linked to achieving top line sales & revenue, increasing market share, improving profitability, achieving EBITDA, managing store/category targets, and building new store opportunities.

This job is at N-4 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: Yes

Complexity of the role (Optional): XXX

Will this job require travel (Y/N): Y

Matrix Reports: NA

Type of Role: People Manager

Primary Stakeholders (Optional): India Sales, Senior Leadership, SIS Store team, Logistics Team

What are the Key Deliverables in this role?

Financial Outcomes

• To Achieve top line sales & revenue
• Monitor & support in developing and implementing strategies to increase market share and profitability on sustainable basis in line with Annual Business Plan (ABP).
• To work on minimizing stock expiry
• To implement the discount & offers policy for increase sale per received by the management
• To motivate & direct SIS team to display objectives to meet of the SIS sales targets.
• To Achieve EBITDA
• Guide and Monitor team for planning and achieving the daily/monthly store as well category targets

Customer Service

• To ensure superior customer service at all times is provided by SIS Store staff
• Ensure major customer issues/ complaints/ feedback are escalated to respective stakeholders or brought to CEO's notice

Internal Processes

• To work closely with SCM on demand forecasting/ planning as well as stock movement at C&F
• To take care of Store hygiene & No. of Health check-up per store
• To train team in tracking and monitoring retail metrics like mystery customer report. Footfall, conversion, average bill value etc and take corrective and timely measures
• To deploy staff between the categories basis their competencies
• KRA based evaluation performance of all reportees to be done
• To ensure that all team members are groomed as per OI standards and adhere to the code of conduct.

Innovation and Learning

• Strong organizational skills with a problem-solving attitude. Recruit, Develop & retain quality manpower
• To Build Sales team capability, manage, motivate and lead the development of team members.
• Building up new opportunities and managing the new stores opened
• Team development by constant coaching and training and hiring right skills
• Self-development
• Running a detailed induction program along with training for new team members. To provide coaching and mentoring to new employees

What are the Critical success factors for the Role?

• 8-10 years experience in FMCG/Retail sales
• Any Graduate/Post Graduate- Mandatory
• Good Know how about PAN India Market
• Communication Skill
• Negotiation skills, Interpersonal Skill
• Team Management, Decision making

What are the Desirable success factors for the Role?

• Knowledge of Herbs/Spices/Food grains etc
• Warehousing & Logistics
• FMCG/OTC (Over the Couter)
• Knowledge about Organic Industry/ products
• Knowledge about labour/ music/ GST/municipality license
• Knowledge about state & establishment act
• Knowledge about facility management
• MS Office

TCPL Growth Mindset and Behaviors

We are obsessed about keeping Consumers & Customers first in our hearts – that’s why we are here !

We are trailblazers in executing with Excellence … Together as One Team !

We take Ownership of our business …delivering value for our Stakeholders .. no Compromises !

We are Open to Continuously improving … Continuously innovating … For Better !

We live & breathe our Tata Code of Conduct

About Us: At Tata Consumer, we stand ‘For Better.’

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of ‘For Better ‘through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks, mini meals, herbal supplements and vending business. Few of our key brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann, Tata Soulfull, Organic India and Chings.  In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

The Company has a consolidated annual turnover of ~Rs. 20,290 Crs with operations in India and International markets. For more information please visit www.tataconsumer.com